How Much is AAE.com Worth?

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How much is AAE.com worth in today’s market? Three-letter .COM domain names can range in value from the low five-figure range ($10,000) up to the seven to eight-figure range.

Why is AAE.com valuable?

Why are three-letter .COM domains such as AAE.com valuable? Well, let’s take AAE.com as an example here. AAE.com is one of just 17,576 three-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means AAE.com and the other three-letter .COM names represent just 0.014% of all .COM domains. Rarity makes AAE.com a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.

There’s also the question of trust and stability. By owning a three-letter domain name like AAE.com for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust AAE.com or official-AAE.com more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like AAE.com. It shows a long term investment in a brand.

A three-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.

These factors, and more, are why AAE.com is a domain name that has retained its value for two decades. The factors listed above are fine in theory, but let’s take a look at some examples of three-letter .COM sales to back up the overall value of AAE.com and three-letter .COM’s in general:

Case Studies

We have compiled a series of small case studies that give examples of companies that have purchased three-letter .COM domain names recently. If several companies spend six, seven or even eight-figures on a three-letter .COM domain name, it demonstrates clearly that three-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:

1.Paw.com
Originally known as TreatADog, this dog bed provider took a monumental step in 2019 by moving its business from TreatADog.com to the newly-acquired Paw.com. The rebranding process took several months, and the team ensured that customers were updated at every step to avoid any confusion. What initially started with Paw.com redirecting to TreatADog.com ended in Paw.com being fully adopted as the main domain in late 2019. According to available statistics, global traffic and engagement have increased since the switch.

2.Eko.com
What is the first thing you would do if your company just signed a lucrative multi-year deal with Walmart? For this company, it was to spend .5 million on a new domain name. With a 0 million investment from Walmart behind them, Eko upgraded their domain name from HelloEko.com to Eko.com for .5 million. As well as acquiring their exact brand match domain, the purchase of Eko.com ensured that other popular companies named Eko (such as EkoApp.com) wouldn’t be able to acquire the name.

3. DJI.com
Chinese drone company DJI used an early million funding round to go out and acquire its exact brand match .COM – DJI.com. The name cost the company 0,000, but it has become the global base for the company’s online brand. Thousands of customers from all over the World go to DJI.com every day to check out the company’s latest innovations. This level of customer acquisition would have been more difficult on a global scale if DJI used another domain such as DJI.cn, for example.

These are just three examples of three-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.

Another means of getting a face-value appraisal for AAE.com is to take a look at verified domain sales data.

Recent Sales

Below is a list of verified three-letter .COM domain sales from recent years. You can use this data to gauge the value of your own domain name:

EKO.com – $1.5 million (2019)
NCC.com – $300,000 (2019)
PFF.com – $270,000 (2019)
DXL.com – $1.15 million (2018)
GAB.com – $220,000 (2018)
FXT.com – $150,000 (2018)
NWM.com – $325,000 (2018)
ICE.com – $3.5 million (2018)
EEN.com – $300,000 (2018)
URW.com – $195,000 (2018)
WJX.com – $150,000 (2018)
DAX.com – $500,000 (2018)
CPU.com – $180,000 (2018)
CAN.com – $155,000 (2018)
DXB.com – $220,000 (2018)
WMN.com – $200,000 (2017)
ETH.com – $2 million (2017)
WMP.com – $275,000 (2017)
DCC.com – $198,000 (2017)
BMT.com – $152,000 (2017)
LEV.com – $200,000 (2017)
FLY.com – $2.89 million (2017)
VPN.com – $976,730 (2017)
AUS.com – $345,000 (2016)
UED.com – $150,000 (2016)
ADA.com – $200,000 (2016)
BGI.com – $235,000 (2016)
MDF.com – $151,500 (2015)
LTD.com – $184,000 (2015)
QJS.com – $150,000 (2015)
OBE.com – $200,000 (2015)
IDO.com – $190,000 (2015)
DAR.com – $150,000 (2015)
QUA.com – $459,000 (2015)
PAX.com – $200,000 (2015)
SAY.com – $200,000 (2015)
PPP.com – $290,000 (2015)
HQB.com – $160,000 (2015)

Further Reading

James Iles, the founder of Iles Media, has performed a couple of interviews with the buyers of two high-value three-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as AAE.com command such a high value. You can access the two interviews here (DUE.com), and here (RTS.com).

Conclusions

Working out the intrinsic value of the AAE.com domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the three-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).

However, it can be easily proven that domains such as AAE.com are highly desirable, and previous sales data indicates that this type of name routinely sells for five ($xx,xxx) or six ($xxx,xxx) figures. In some cases, this will be higher.

Talk to us

Do you own AAE.com or a similar domain name? Do you have the budget to acquire a domain name such as AAE.com? If you answer yes to either of these questions, get in touch with Iles Media to see how we can help you. Iles Media is an all-purpose domain name brokerage firm that calls on over ten years of industry experience to play a leading role in three-letter domain name acquisitions and sales.

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