How Much is BBK.com Worth?

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Three-letter domain names such as BBK.com have a significant value to both domain investors and end-users. Three-letter .COM domain names can range in value from the low five-figure range ($10,000) up to the seven to eight-figure range.

Why is BBK.com valuable?

Why are three-letter .COM domains such as BBK.com valuable? Well, let’s take BBK.com as an example here. BBK.com is one of just 17,576 three-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means BBK.com and the other three-letter .COM names represent just 0.014% of all .COM domains. Rarity makes BBK.com a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.

There’s also the question of trust and stability. By owning a three-letter domain name like BBK.com for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust BBK.com or official-BBK.com more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like BBK.com. It shows a long term investment in a brand.

A three-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.

These factors, and more, are why BBK.com is a domain name that has retained its value for two decades. The factors listed above are fine in theory, but let’s take a look at some examples of three-letter .COM sales to back up the overall value of BBK.com and three-letter .COM’s in general:

Case Studies

Real world usage of domain names is a key indicator of value, which is why we have put together a series of small case studies below. If several companies spend six, seven or even eight-figures on a three-letter .COM domain name, it demonstrates clearly that three-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:

1.Paw.com
Originally known as TreatADog, this dog bed provider took a monumental step in 2019 by moving its business from TreatADog.com to the newly-acquired Paw.com. The rebranding process took several months, and the team ensured that customers were updated at every step to avoid any confusion. What initially started with Paw.com redirecting to TreatADog.com ended in Paw.com being fully adopted as the main domain in late 2019. According to available statistics, global traffic and engagement have increased since the switch.

2. Kin.com
Homeowner insurance broker Kin managed to acquire the Kin.com domain name from tech giants Microsoft in an undisclosed transaction. Microsoft Kin was a short-lived mobile phone project, through which Microsoft acquired Kin.com. After the project was closed, the domain remained inactive until Kin made Microsoft an offer to acquire the name. Kin managed to secure Kin.com very early in their company’s lifetime, with the name in place as Kin secured million in funding.

3. Say.com
Say.com is a highly memorable name that sold for 0,000 in 2015. The name was acquired by kids’ clothing brand Say, who adopted the domain name and thrived using an innovative membership model to attract customers. The domain was subsequently acquired by Say Technologies, who also own the @Say Twitter handle. As of writing, Say Technologies is harnessing the traffic that the domain receives to redirect visitors to its main website.

These are just three examples of three-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.

Another means of getting a face-value appraisal for BBK.com is to take a look at verified domain sales data.

Recent Sales

Thanks to NameBio, we have been able to produce a list of three-letter .COM domain sales from 2015-2019:

EKO.com – $1.5 million (2019)
NCC.com – $300,000 (2019)
PFF.com – $270,000 (2019)
DXL.com – $1.15 million (2018)
GAB.com – $220,000 (2018)
FXT.com – $150,000 (2018)
NWM.com – $325,000 (2018)
ICE.com – $3.5 million (2018)
EEN.com – $300,000 (2018)
URW.com – $195,000 (2018)
WJX.com – $150,000 (2018)
DAX.com – $500,000 (2018)
CPU.com – $180,000 (2018)
CAN.com – $155,000 (2018)
DXB.com – $220,000 (2018)
WMN.com – $200,000 (2017)
ETH.com – $2 million (2017)
WMP.com – $275,000 (2017)
DCC.com – $198,000 (2017)
BMT.com – $152,000 (2017)
LEV.com – $200,000 (2017)
FLY.com – $2.89 million (2017)
VPN.com – $976,730 (2017)
AUS.com – $345,000 (2016)
UED.com – $150,000 (2016)
ADA.com – $200,000 (2016)
BGI.com – $235,000 (2016)
MDF.com – $151,500 (2015)
LTD.com – $184,000 (2015)
QJS.com – $150,000 (2015)
OBE.com – $200,000 (2015)
IDO.com – $190,000 (2015)
DAR.com – $150,000 (2015)
QUA.com – $459,000 (2015)
PAX.com – $200,000 (2015)
SAY.com – $200,000 (2015)
PPP.com – $290,000 (2015)
HQB.com – $160,000 (2015)

Further Reading

James Iles, the founder of Iles Media, has performed a couple of interviews with the buyers of two high-value three-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as BBK.com command such a high value. You can access the two interviews here (DUE.com), and here (RTS.com).

Conclusions

Working out the intrinsic value of the BBK.com domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the three-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).

However, it can be easily proven that domains such as BBK.com are highly desirable, and previous sales data indicates that this type of name routinely sells for five ($xx,xxx) or six ($xxx,xxx) figures. In some cases, this will be higher.

Talk to us

Do you own BBK.com or a similar domain name? Do you have the budget to acquire a domain name such as BBK.com? If you answer yes to either of these questions, get in touch with Iles Media to see how we can help you. Iles Media is an all-purpose domain name brokerage firm that calls on over ten years of industry experience to play a leading role in three-letter domain name acquisitions and sales.

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