How Much is Worth?

What is the value of the domain name? Three-letter .COM domain names can range in value from the low five-figure range ($10,000) up to the seven to eight-figure range.

Why is valuable?

Why are three-letter .COM domains such as valuable? Well, let’s take as an example here. is one of just 17,576 three-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means and the other three-letter .COM names represent just 0.014% of all .COM domains. Rarity makes a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.
There’s also the question of trust and stability. By owning a three-letter domain name like for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust or more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like It shows a long term investment in a brand.
A three-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.
These factors, and more, are why is a domain name that has retained its value for two decades. The factors listed above are fine in theory, but let’s take a look at some examples of three-letter .COM sales to back up the overall value of and three-letter .COM’s in general:

Case Studies

We have compiled a series of small case studies that give examples of companies that have purchased three-letter .COM domain names recently. If several companies spend six, seven or even eight-figures on a three-letter .COM domain name, it demonstrates clearly that three-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:
1. has changed hands at least three times since 1999, selling each time for a seven-figure fee. The latest sale took place in 2017, where the domain was acquired for .89 million by Fly Holdings LLC. The company wasted no time in developing into a flight search engine, and have subsequently been featured in news outlets such as the New York Times.
The world of fantasy football can be lucrative, and it can often take a highly valuable domain name to stand out from the crowd. Pro Football Focus spent 0,000 on the acquisition of in 2019 to upgrade from is a far more memorable destination for customers, and the name also matches their Twitter handle, @PFF.
3. is a highly memorable name that sold for 0,000 in 2015. The name was acquired by kids’ clothing brand Say, who adopted the domain name and thrived using an innovative membership model to attract customers. The domain was subsequently acquired by Say Technologies, who also own the @Say Twitter handle. As of writing, Say Technologies is harnessing the traffic that the domain receives to redirect visitors to its main website.
These are just three examples of three-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.
Another means of getting a face-value appraisal for is to take a look at verified domain sales data.

Recent Sales

Using previous sales data can help you to get an idea of the value of your own domain name. Here is a list of publicly disclosed three-letter .COM sales from 2015-2020: – $100,000 (2020) – $100,000 (2020) – $115,000 (2020) – $172,984 (2020) – $200,000 (2020) – $720,000 (2020) – $1.5 million (2019) – $300,000 (2019) – $270,000 (2019) – $1.15 million (2018) – $220,000 (2018) – $150,000 (2018) – $325,000 (2018) – $3.5 million (2018) – $300,000 (2018) – $195,000 (2018) – $150,000 (2018) – $500,000 (2018) – $180,000 (2018) – $155,000 (2018) – $220,000 (2018) – $200,000 (2017) – $2 million (2017) – $275,000 (2017) – $198,000 (2017) – $152,000 (2017) – $200,000 (2017) – $2.89 million (2017) – $976,730 (2017) – $345,000 (2016) – $150,000 (2016) – $200,000 (2016) – $235,000 (2016) – $151,500 (2015) – $184,000 (2015) – $150,000 (2015) – $200,000 (2015) – $190,000 (2015) – $150,000 (2015) – $459,000 (2015) – $200,000 (2015) – $200,000 (2015) – $290,000 (2015) – $160,000 (2015)

Further Reading

James Iles, the author of this article, has performed a couple of interviews with the buyers of two high-value three-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as command such a high value. You can access the two interviews here (, and here (


Working out the intrinsic value of the domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the three-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).
However, it can be easily proven that domains such as are highly desirable, and previous sales data indicates that this type of name routinely sells for five ($xx,xxx) or six ($xxx,xxx) figures. In some cases, this will be higher.

Talk To a Broker

Do you own or a similar domain name? Do you have the budget to acquire a domain name such as you answer yes to either of these questions, get in touch with a domain name broker who may be able to help you. Note that this is a research article only, the author does not own or represent this domain name, and has no connection to it.

About James Iles

James Iles is a domain name industry writer and publisher of You can contact me here, or follow me on Twitter @jamesiles.