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How Much is GPA.com Worth?

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Data Driven: Unicorn Upgrades – When Did They Happen? – Part 1

Unicorns. Aside from being mythical creatures, the term unicorn is also used to describe companies. In particular, privately held startup companies that are valued at $1 billion or more.

Most unicorn companies don't start out by owning their best, exact-match .COM domain name. When a company starts its life, domain names aren't necessarily a priority, so many opt for lesser names. Lesser names could include a prefix word (such as "Get" or "Try"), or they could be an alternative extension to .COM (such as .CO or .IO).

On their way to becoming a unicorn, many of these companies paid the sometimes vast amounts of money needed to acquire their exact-match .COM domain.

What is the value of the GPA.com domain name? Three-letter .COM domain names can range in value from the low five-figure range ($10,000) up to the seven to eight-figure range.

Why is GPA.com valuable?

Why are three-letter .COM domains such as GPA.com valuable? Well, let’s take GPA.com as an example here. GPA.com is one of just 17,576 three-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means GPA.com and the other three-letter .COM names represent just 0.014% of all .COM domains. Rarity makes GPA.com a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.
There’s also the question of trust and stability. By owning a three-letter domain name like GPA.com for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust GPA.com or official-GPA.com more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like GPA.com. It shows a long term investment in a brand.
A three-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.
These factors, and more, are why GPA.com is a domain name that has retained its value for two decades. The factors listed above are fine in theory, but let’s take a look at some examples of three-letter .COM sales to back up the overall value of GPA.com and three-letter .COM’s in general:

Case Studies

We have compiled a series of small case studies that give examples of companies that have purchased three-letter .COM domain names recently. If several companies spend six, seven or even eight-figures on a three-letter .COM domain name, it demonstrates clearly that three-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:
1.Paw.com
Originally known as TreatADog, this dog bed provider took a monumental step in 2019 by moving its business from TreatADog.com to the newly-acquired Paw.com. The rebranding process took several months, and the team ensured that customers were updated at every step to avoid any confusion. What initially started with Paw.com redirecting to TreatADog.com ended in Paw.com being fully adopted as the main domain in late 2019. According to available statistics, global traffic and engagement have increased since the switch.
2. Kin.com
Homeowner insurance broker Kin managed to acquire the Kin.com domain name from tech giants Microsoft in an undisclosed transaction. Microsoft Kin was a short-lived mobile phone project, through which Microsoft acquired Kin.com. After the project was closed, the domain remained inactive until Kin made Microsoft an offer to acquire the name. Kin managed to secure Kin.com very early in their company’s lifetime, with the name in place as Kin secured million in funding.
3. The.com
“The” is one of the most common words in the English dictionary, so it’s no surprise to see the domain name being actively used. The owners of The.com are harnessing the power of the domain name by calling their company “The Dotcom”. The Dotcom offers a website development platform as a rival to WordPress.
These are just three examples of three-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.
Another means of getting a face-value appraisal for GPA.com is to take a look at verified domain sales data.

Recent Sales

Thanks to NameBio, we have been able to produce a list of three-letter .COM domain sales from 2015-2019:
EKO.com – $1.5 million (2019)
NCC.com – $300,000 (2019)
PFF.com – $270,000 (2019)
DXL.com – $1.15 million (2018)
GAB.com – $220,000 (2018)
FXT.com – $150,000 (2018)
NWM.com – $325,000 (2018)
ICE.com – $3.5 million (2018)
EEN.com – $300,000 (2018)
URW.com – $195,000 (2018)
WJX.com – $150,000 (2018)
DAX.com – $500,000 (2018)
CPU.com – $180,000 (2018)
CAN.com – $155,000 (2018)
DXB.com – $220,000 (2018)
WMN.com – $200,000 (2017)
ETH.com – $2 million (2017)
WMP.com – $275,000 (2017)
DCC.com – $198,000 (2017)
BMT.com – $152,000 (2017)
LEV.com – $200,000 (2017)
FLY.com – $2.89 million (2017)
VPN.com – $976,730 (2017)
AUS.com – $345,000 (2016)
UED.com – $150,000 (2016)
ADA.com – $200,000 (2016)
BGI.com – $235,000 (2016)
MDF.com – $151,500 (2015)
LTD.com – $184,000 (2015)
QJS.com – $150,000 (2015)
OBE.com – $200,000 (2015)
IDO.com – $190,000 (2015)
DAR.com – $150,000 (2015)
QUA.com – $459,000 (2015)
PAX.com – $200,000 (2015)
SAY.com – $200,000 (2015)
PPP.com – $290,000 (2015)
HQB.com – $160,000 (2015)

Further Reading

James Iles, the founder of Iles Media, has performed a couple of interviews with the buyers of two high-value three-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as GPA.com command such a high value. You can access the two interviews here (DUE.com), and here (RTS.com).

Conclusions

Working out the intrinsic value of the GPA.com domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the three-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).
However, it can be easily proven that domains such as GPA.com are highly desirable, and previous sales data indicates that this type of name routinely sells for five ($xx,xxx) or six ($xxx,xxx) figures. In some cases, this will be higher.

Talk to us

Do you own GPA.com or a similar domain name? Do you have the budget to acquire a domain name such as GPA.com? If you answer yes to either of these questions, get in touch with Iles Media to see how we can help you. Iles Media is an all-purpose domain name brokerage firm that calls on over ten years of industry experience to play a leading role in three-letter domain name acquisitions and sales.
Contact us using this form:
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How Much is  GPA.com  Worth?