How Much is KQ.com Worth?

0

What is the value of the KQ.com domain name? In general, two-letter .COM domains such as KQ.com are currently worth in excess of $500,000 with many names reaching the $1 million or more mark.

Why is KQ.com valuable?

Why are two-letter .COM domains such as KQ.com so valuable? Well, let’s take KQ.com as an example here. KQ.com is one of just 676 two-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means KQ.com and the other two-letter .COM names represent just 0.0005% of all .COM domains. Rarity makes KQ.com a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.

There’s also the question of trust and stability. By owning a domain name like KQ.com for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust KQ.com or official-KQ.com more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like KQ.com. It shows a long term investment in a brand.

A two-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.

These factors, and more, are why KQ.com is a domain name that would likely fetch $500,000 at the very minimum. These factors are fine in theory, but let’s take a look at some examples of two-letter .COM sales to back up the overall value of KQ.com and two-letter .COM’s in general:

Case Studies

Real world usage of domain names is a key indicator of value, which is why we have put together a series of small case studies below. If several companies spend six, seven or even eight-figures on a two-letter .COM domain name, it demonstrates clearly that two-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:

1. MZ.com
Machine Zone is a privately held technology company based in California. Also known as MZ, the company has raised over 0 million in funding to date and has released some extremely popular apps during its lifetime. MZ opted to upgrade from MachineZone.com to the shorter MZ.com via a discreet acquisition a couple of years ago. The price of the domain hasn’t been revealed, but the asking price at the time of the purchase was reportedly .25 million. MZ has now put MZ.com at the heart of their brand, replacing MachineZone.com with MZ.com on all promotional material, social media, and offline marketing.

2. TN.com
Sleep technology companies have a history of paying vast sums of money for valuable domain names. The likes of Casper.com and Purple.com are both examples of this. However, there’s one sleep company that paid a large sum of money to acquire a two-letter .COM – Tuft and Needle. The popular mattress company doesn’t have the easiest name to remember, so the firm paid an undisclosed fee to acquire TN.com. As of writing, the name redirects visitors to its official website, tuftandneedle.com. However, the TN.com domain is used on billboards and in marketing promotions. When you’re passing a billboard in a car, are you more likely to remember TuftAndNeedle.com or TN.com?

3. PX.com
ReviMedia spent million to acquire the PX.com domain name several years ago. The company was looking to rebrand its SaaS platform “LXP”, and ultimately settled on PX.com as the perfect rebrand. The company has since used PX.com to completely rebrand from ReviMedia to PX and has become an industry-leading service provider.

These are just three examples of two-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.

Another means of getting a face-value appraisal for KQ.com is to take a look at verified domain sales data.

Recent Sales

Below is a list of verified two-letter .COM domain sales from recent years. You can use this data to gauge the value of your own domain name:

TM.com – $1.25 million (2019)
IJ.com – $550,000 (2019)
RX.com – $1 million (2019)
OL.com – $900,000 (2019)
MK.com – $700,000 (2018)
FO.com – $510,000 (2018)
SW.com – $660,000 (2017)
HG.com – $3.77 million (2016)
DA.com – $650,000 (2016)
YK.com – $900,000 (2016)
LA.com – $1.2 million (2016)
TP.com – $929,000 (2016)
PX.com – $1 million (2015)
GJ.com – $694,095 (2015)
QT.com – $615,000 (2015)
QE.com – $554,000 (2015)
SX.com – $555,050 (2015)
WE.com – $8 million (2015)
RP.com – $575,000 (2015)
NL.com – $575,000 (2015)

Further Reading

I have performed a couple of interviews with the buyers of two high value two-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as KQ.com command such a high value. You can access the two interviews here (PX.com), and here (TN.com).

Conclusions

Working out the intrinsic value of the KQ.com domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the two-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).

However, it can be easily proven that domains such as KQ.com are highly desirable, and previous sales data indicates that the name would carry a six, seven, or low eight-figure valuation.

Do you own KQ.com or a similar domain name? Do you have the budget to acquire a domain name such as KQ.com? If you answer yes to either of these questions, you might benefit from speaking with a domain name broker. This article is purely research and I certainly don’t have any association with this name, but if you’re serious about buying or selling such a domain, speak with an expert who can advise you fully.