How Much is Worth?


How much is worth in today’s market? In general, two-letter .COM domains such as are currently worth in excess of $500,000 with many names reaching the $1 million or more mark.

Why is valuable?

Why are two-letter .COM domains such as so valuable? Well, let’s take as an example here. is one of just 676 two-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means and the other two-letter .COM names represent just 0.0005% of all .COM domains. Rarity makes a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.

There’s also the question of trust and stability. By owning a domain name like for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust or more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like It shows a long term investment in a brand.

A two-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.

These factors, and more, are why is a domain name that would likely fetch $500,000 at the very minimum. These factors are fine in theory, but let’s take a look at some examples of two-letter .COM sales to back up the overall value of and two-letter .COM’s in general:

Case Studies

We have compiled a series of small case studies that give examples of companies that have purchased two-letter .COM domain names recently. If several companies spend six, seven or even eight-figures on a two-letter .COM domain name, it demonstrates clearly that two-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:

1. may not be familiar to you, but the company that owns it almost certainly is. Cable TV company NBC launched a brand new service in 2019, aimed at Generation Z and millennials. The new brand is called Local X, with the company opting to use as their main domain name. With, NBC has acquired a memorable domain name that instantly instills trust, confidence, and stability into consumers. Interestingly, NBC did not acquire the domain name (as of publishing).

Weight Watchers is a world-renowned brand that has worked with famous faces such as Oprah to promote its services. Last year, Weight Watchers shifted to using “WW” instead of “Weight Watchers” in all marketing material and branding. To match its new brand outlook, Weight Watchers acquired the domain for an undisclosed fee. The company has used as a part of TV commercials, as well as having the domain name present on its products.

ReviMedia spent million to acquire the domain name several years ago. The company was looking to rebrand its SaaS platform “LXP”, and ultimately settled on as the perfect rebrand. The company has since used to completely rebrand from ReviMedia to PX and has become an industry-leading service provider.

These are just three examples of two-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.

Another means of getting a face-value appraisal for is to take a look at verified domain sales data.

Recent Sales

NameBio, a trusted resource for domain name sales, lists the following two-letter .COM sales in its database. There have likely been plenty more between 2015 and 2019, but they haven’t been publicly disclosed: – $1.25 million (2019) – $550,000 (2019) – $1 million (2019) – $900,000 (2019) – $700,000 (2018) – $510,000 (2018) – $660,000 (2017) – $3.77 million (2016) – $650,000 (2016) – $900,000 (2016) – $1.2 million (2016) – $929,000 (2016) – $1 million (2015) – $694,095 (2015) – $615,000 (2015) – $554,000 (2015) – $555,050 (2015) – $8 million (2015) – $575,000 (2015) – $575,000 (2015)

Further Reading

I have performed a couple of interviews with the buyers of two high value two-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as command such a high value. You can access the two interviews here (, and here (


Working out the intrinsic value of the domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the two-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).

However, it can be easily proven that domains such as are highly desirable, and previous sales data indicates that the name would carry a six, seven, or low eight-figure valuation.

Do you own or a similar domain name? Do you have the budget to acquire a domain name such as If you answer yes to either of these questions, you might benefit from speaking with a domain name broker. This article is purely research and I certainly don’t have any association with this name, but if you’re serious about buying or selling such a domain, speak with an expert who can advise you fully.