How much is PB.com worth in today’s market? In general, two-letter .COM domains such as PB.com are currently worth in excess of $500,000 with many names reaching the $1 million or more mark.
Why is PB.com valuable?
Why are two-letter .COM domains such as PB.com so valuable? Well, let’s take PB.com as an example here. PB.com is one of just 676 two-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means PB.com and the other two-letter .COM names represent just 0.0005% of all .COM domains. Rarity makes PB.com a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.
There’s also the question of trust and stability. By owning a domain name like PB.com for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust PB.com or official-PB.com more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like PB.com. It shows a long term investment in a brand.
A two-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.
These factors, and more, are why PB.com is a domain name that would likely fetch $500,000 at the very minimum. These factors are fine in theory, but let’s take a look at some examples of two-letter .COM sales to back up the overall value of PB.com and two-letter .COM’s in general:
Real world usage of domain names is a key indicator of value, which is why we have put together a series of small case studies below. If several companies spend six, seven or even eight-figures on a two-letter .COM domain name, it demonstrates clearly that two-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:
The XA.com domain name was acquired in 2019 for a reported .79 million, although this has not been independently verified. The name was acquired by a Chinese agri-tech company called XAG, who made the decision to upgrade to XA.com from XAG.cn. XAG works closely with drone technology, and they certainly aren’t the first drone company in China to spend money acquiring a high-value domain. DJI spent six-figures to acquire the domain DJI.com.
Sleep technology companies have a history of paying vast sums of money for valuable domain names. The likes of Casper.com and Purple.com are both examples of this. However, there’s one sleep company that paid a large sum of money to acquire a two-letter .COM – Tuft and Needle. The popular mattress company doesn’t have the easiest name to remember, so the firm paid an undisclosed fee to acquire TN.com. As of writing, the name redirects visitors to its official website, tuftandneedle.com. However, the TN.com domain is used on billboards and in marketing promotions. When you’re passing a billboard in a car, are you more likely to remember TuftAndNeedle.com or TN.com?
When you think of the LA.com domain name, what do you think of? For many, Los Angeles immediately comes to mind. The Los Angeles Times paid a seven-figure fee to acquire the LA.com domain name in recent years. Many speculated that the company may eventually upgrade from LATimes.com to LA.com, but so far that theory has proven to be wrong. As of writing, the LA.com domain name hosts a coming soon page for a standalone site promoting Los Angeles.
These are just three examples of two-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.
Another means of getting a face-value appraisal for PB.com is to take a look at verified domain sales data.
Thanks to NameBio, we have been able to produce a list of two-letter .COM domain sales from 2015-2019:
TM.com – $1.25 million (2019)
IJ.com – $550,000 (2019)
RX.com – $1 million (2019)
OL.com – $900,000 (2019)
MK.com – $700,000 (2018)
FO.com – $510,000 (2018)
SW.com – $660,000 (2017)
HG.com – $3.77 million (2016)
DA.com – $650,000 (2016)
YK.com – $900,000 (2016)
LA.com – $1.2 million (2016)
TP.com – $929,000 (2016)
PX.com – $1 million (2015)
GJ.com – $694,095 (2015)
QT.com – $615,000 (2015)
QE.com – $554,000 (2015)
SX.com – $555,050 (2015)
WE.com – $8 million (2015)
RP.com – $575,000 (2015)
NL.com – $575,000 (2015)
I have performed a couple of interviews with the buyers of two high value two-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as PB.com command such a high value. You can access the two interviews here (PX.com), and here (TN.com).
Working out the intrinsic value of the PB.com domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the two-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).
However, it can be easily proven that domains such as PB.com are highly desirable, and previous sales data indicates that the name would carry a six, seven, or low eight-figure valuation.
Do you own PB.com or a similar domain name? Do you have the budget to acquire a domain name such as PB.com? If you answer yes to either of these questions, you might benefit from speaking with a domain name broker. This article is purely research and I certainly don’t have any association with this name, but if you’re serious about buying or selling such a domain, speak with an expert who can advise you fully.
Last Updated on September 4, 2020 by James Iles