Founded in 2016, Mirror is a connected fitness system that streams live and on-demand classes to users at home by using a mirrored display. The company has become very popular, with Mirror receiving $74.8 million in funding to date, with $34 million added during their Series B funding round in October 2019.
Despite their popularity and wealth, Mirror was operating on the Mirror.co domain, using the domain as one of the company’s main hub for attracting new users to its service.
According to DomainTools, the acquisition took place around the end of May 2020, with the domain name now under privacy protection at GoDaddy. As for Mirror.com, the name now forwards visitors to Mirror.co.
Expect to see the company updating their infrastructure in the near future to show Mirror.com as its main domain name, in a similar way to Stash’s move to acquire Stash.com earlier this year.
There is no suggestion of an acquisition price as of yet.