- Advertisement -

Meredith Sold the Money (Money.com) Brand for $24.9 Million

Chris Evans’ Former Production Company Sells Ginger.com to Company With $120 Million in Funding

If you're a startup that has decided to brand yourself on a generic dictionary word, what is your domain name strategy? For Ginger, the founders...

Giuseppe Graziano Releases the Q3 Liquid Domains Report – $13.36 Million in Escrow.com Sales

Giuseppe Graziano is the founder of GGRG domain brokerage and LMX.com, the liquid domain marketplace. Every quarter, he releases a liquid domain report in...

After Getting $106,769 for VanInsurance.co.uk, the Seller Wants $150,000 for VanInsurance.uk

Yesterday, GoDaddy released its first domain sales list in five years. It's a significant moment for a publicly listed company to willingly disclose data...

How Do We Break the Domaining Echo Chamber?

Over the last six months, I've reduced my social media usage significantly, but over the weekend I did see a thought-provoking tweet from NameCorp...

Data Driven: Unicorn Upgrades – When Did They Happen? – Part 1

Unicorns. Aside from being mythical creatures, the term unicorn is also used to describe companies. In particular, privately held startup companies that are valued at $1 billion or more.

Most unicorn companies don't start out by owning their best, exact-match .COM domain name. When a company starts its life, domain names aren't necessarily a priority, so many opt for lesser names. Lesser names could include a prefix word (such as "Get" or "Try"), or they could be an alternative extension to .COM (such as .CO or .IO).

On their way to becoming a unicorn, many of these companies paid the sometimes vast amounts of money needed to acquire their exact-match .COM domain.

Let me start by saying that this isn’t listed by Meredith as a pure domain name sale, so it wouldn’t be eligible to rank on any domain sales charts. 

Founded in 1972, Money is a personal finance brand that thrived under the ownership of Time Inc. The brand smartly acquired Money.com in the early Internet era, but it took until 2014 for a dedicated Money.com website to be established.

Naturally, with an asset like Money.com, the website soon proved to be a hit, growing its traffic steadily over the course of the past six years, with the domain and overall Money brand both included in the $2.8 billion acquisition of Time Inc by Meredith in 2018. Unfortunately, though, this wasn’t deemed a key title and Meredith seemed keen to sell the Money brand, following Time, Fortune, and Sports Illustrated out of Meredith’s door.

After ditching the production of the physical Money magazine (and the 400,000+ subscribers) in summer 2019, Meredith subsequently sold the Money.com brand separately.

According to an SEC filing (page 13) from Meredith, the company sold the Money.com domain, website, and associated assets for a total of $24.9 million in October 2019. While FolioMag states that Meredith wasn’t actively selling the brand at the time, they received an inbound offer that was inline with their own valuation of Money.

WHOIS data shows that the Money.com domain eventually moved out of Meredith’s possession and into a privacy-protected NameCheap account around November 20th, 2019.

Meredith sold the @Money brand (including Money.com) for $24.9 million.Click To Tweet

The brand was acquired by Ad Practitioners LLC, a startup founded by two ex-employees of Google and Moz respectively, that owns a portfolio of digital brands including the popular ConsumersAdvocate.org.

While the $24.9 million acquisition of the Money brand included the website, content, traffic, social media accounts, and more, the lure of the Money.com domain name will likely have played a significant role in Ad Practitioners LLC’s valuation of the brand.

How much of the $24.9 million can be attributed to the Money.com domain itself? It’s very difficult to say, but this was a significant price to pay to gain control of one of the best financial domains out there.


An Ad Practitioners representative would not confirm the acquisition price, but the information in Meredith’s SEC filing should suffice as evidence that the Money.com brand sold for $24.9 million.

Notify of
1 Comment
Inline Feedbacks
View all comments
AbdulBasit Makrani
AbdulBasit Makrani
3 months ago

Great domain! Thanks for sharing.

Meredith Sold the Money (Money.com) Brand for .9 Million

Brent Oxley Sells Uno.com in a 7 Figure Financed Deal

Hostgator founder turned domain investor Brent Oxley has amassed a portfolio filled with some of the most desirable domains on the Internet. From the likes of Broker.com and Create.com to Athlete.com and VT.com, Brent has spent a significant amount of money to create a portfolio anyone would be envious of.

Brent acquires plenty of domains (I’ve reported on countless acquisitions over the last five years), but he sells very few. Today, I can report one name that he has sold in a seven-figure financed deal, and that is Uno.com.

Resolve Physician Agency Acquires Resolve.com via Sedo

Last week, a couple of investors noticed that the domain Resolve.com moved from its longstanding ownership at financial technologies company D+H Ltd into a Sedo holding account.

Jamie Zoch of DotWeekly tweeted the news:

This one-word .COM has just moved out of Sedo's holding account and shows new WHOIS ownership information, signifying that the domain has been sold via Sedo. According to WHOIS, the new owner is the Resolve Physician Agency, a specialist employment agency for physicians.

LT.com Looks to Have Been Sold by Telepathy, After LT.co.uk Reportedly Sells for £83,000

Telepathy Inc, the domain investment portfolio founded by industry veteran Nat Cohen, has a penchant for short names. The company is listed as owning hundreds of three-letter .COM's, and also several two-letter .COM's.

It seems that Telepathy may have sold one of its two-letter .COM's after LT.com was transferred out of Telepathy's Name.com account to a NameCheap account. At the same time, the domain's nameserver data was updated. As of writing, the WHOIS data connected to LT.com's owner has been redacted for privacy purposes.