- Advertisement -

The Sales Roundup: Why BTI.com Sold for $100,000, and More…

Is NameCheap Going to Rebrand? This Suggests They Might…

NameCheap has had a great year so far. Recent financial statistics revealed to DomainNameWire show that the registrar has now hit 12 million domain...

Mike Mann Announces $94,888 Sale of LightRock.com

Mike Mann, the founder of DomainMarket.com, has taken to Twitter to announce his latest domain sale. According to Mike's tweet, he has sold the...

Data Driven: Unicorn Upgrades – When Did They Happen? – Part 2

Unicorn companies are privately held startups that have attained a valuation of $1 billion or more. A rare feat that only relatively few companies...

The Sales Roundup, GoDaddy Special: Why VanInsurance.co.uk Sold for $106,769, and More

This past week, GoDaddy disclosed a list of their top 20 domain sales for the month of June 2020. I'm going to be taking...

Chris Evans’ Former Production Company Sells Ginger.com to Company With $120 Million in Funding

If you're a startup that has decided to brand yourself on a generic dictionary word, what is your domain name strategy? For Ginger, the founders...

In my Sales Roundup this week, I’m taking a look to find the stories behind four sales from DNJournal’s weekly chart covering sales from February 10th – 16th, 2020. As always with The Sales Roundup, we’re looking to find out why each domain name may have achieved the price it did.

 

BTI.com – $100,000

Three-letter .COM domain sales can largely be broken up into two categories: investor and end-user, with each category mostly trading at distinct price points. The majority of lower five-figure sales are acquired by investors, whereas most six-figure sales are end-user purchases.

This six-figure purchase is no different, as it was acquired by an end-user, a company called Brave Thinking Institute.

BTI.com was sold in conjunction with Uniregistry, and James Booth, an investor, and a broker who maintains a portfolio of three-letter and one-word .COM domains. According to WHOIS history, James Booth was the owner of BTI.com, a name that was acquired from a publicly-traded company called Windstream in 2019 for an undisclosed fee.

The sales prices of BTI.com was certainly in the ballpark for a price you may expect to attain when selling to the right end-user. In the past year, we’ve seen the likes of AOA.com, EEN.com, and NCC.com sell for six-figures a piece. The combination of letters in BTI.com, with “I” as the end letter (which could stand for international, inc, or index, for example) made BTI.com a fairly safe investment for James, and certainly was justifiably sold for $100,000.

 

JetSki.com – $57,500

The JetSki.com domain name was sold for $57,500 by Joe Uddeme, a top broker who operates the NameExperts brand. Joe rarely releases his sales figures, but he has previously disclosed sales such as Fora.com ($285,000), MK.com ($700,000), and 20.com ($1.75 million).

For this domain, Joe seems to have represented the name for around a year before its sale. JetSki.com was featured in NameExperts’ newsletter numerous times from February 2019 to February 2020. In October 2019, the domain held a $125,000 asking price.

By February 2020, the asking price was reduced to $85,000, but the final sales price was $57,500.

The domain was picked up by investor Brent Oxley, who has a history of acquiring highly valuable domains for above the perceived “investor” price range. This, I believe, is another example of that. At $57,500, this may be a higher price than many other investors are willing to sell for, but Brent will likely sit on this name until a significantly higher offer is received, so expect to see this domain sell for a higher amount in the future.

 

Fluxon.com – $36,000

In at number three on our list is the domain Fluxon.com, which was sold for $36,000. I wasn’t aware of the word “fluxon” before now, but Wikipedia it’s a “quantum of electromagnetic flux”. The keyword isn’t that popular, with dotDB listing “fluxon” as being registered in 24 extensions, compared with “Jet Ski”, for example, which is registered in 110.

At $36,000, my initial reaction was that this was an end-user sale. I was right. Fluxon is a San Francisco-based company, founded by some ex-Googlers with a mission to help startups launch their products at lightning speed.

This was a domain upgrade for Fluxon, a company that was founded in 2017 and existed on the Fluxon.co domain before this. As far as the price goes, I think this was a win-win. The seller received a healthy amount of money for an obscure one-word .COM and a company managed to get its exact brand match .COM.

 

Flammen.com – $30,000

In Danish, Flammen means “flame”, and that is key to understanding why this domain sold for $30,000. Let’s start off with who sold this name. It was sold by DomainMarket.com, owned and operated by Mike Mann. Mike has a history of selling moderately valuable names for high prices. With over 300,000 names under ownership, he needs to achieve high sales prices in order to pay for his acquisitions and renewal fees. A $30,000 sales price is fairly typical for Mike Mann.

But who would pay $30,000 for Flammen.com? It turns out that it’s a restaurant chain called “Flammen” that has eateries dotted around Denmark in fifteen locations, with one restaurant in Hamburg, Germany.

The domain currently forwards to Restaurant-Flammen.dk, but perhaps Flammen’s management is looking to brand under Flammen.com. This would make perfect sense if the company is looking to expand internationally.

This is a similar strategy decision to the one that Grupo Cappuccino made by acquiring Cappuccino.com for $49,000 (as profiled here).

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Advertisement
The Sales Roundup: Why BTI.com Sold for 0,000, and More...

The Sales Roundup, GoDaddy Special: Why Ingles.com Sold for $400,000, and More

Last week, I published my first "GoDaddy Special" edition of The Sales Roundup, from the recent list of GoDaddy-facilitated sales that the company disclosed. In this...

The Sales Roundup: Why ElectricCar.com Sold for $180,000 and More…

My (almost) weekly series "The Sales Roundup" aims to give you a little bit of an insight into why a selection of domain names sold for the prices that they did. As domain investors, we constantly see sales data but we don't necessarily dive into the data to see why certain domains sell for the prices they do.Learning why domains sell for certain prices can help to educate us in order to set better expectations for our own domains.

The Sales Roundup: Why BettingTips.com Sold for $150,000 and More

In my Sales Roundup this week, I'm exploring the stories behind five domain sales listed in DNJournal's sales chart from March 4th, 2020, finding out why domains such as Palace.com, BettingTips.com, Gravity.net, RealCraft.com, and Modena.com sold for the prices they did.