After Getting $106,769 for, the Seller Wants $150,000 for

Yesterday, GoDaddy released its first domain sales list in five years. It’s a significant moment for a publicly listed company to willingly disclose data like this, and it’s only going to help the domain industry in the long term.

This Saturday, I’m going to do a special edition of the Sales Roundup analyzing some of the domain sales from that GoDaddy list, but there’s one piece of information that deserved an article of its own.

One of the more notable domain sales from GoDaddy’s list was that of for $106,769. It was even more curious when we see that GoDaddy also sold for $100,000 – $6,769 less than the .CO.UK.

I’ll be looking at these two sales in closer detail on Saturday, but it seems that the seller of is now looking for a more significant sum for a similar domain,’s Landing Page

In 2014, the shorter .UK (not to be confused with the established .CO.UK) extension was released. If you already owned a .CO.UK domain, you had the right to register the equivalent .UK domain at any point up until June 2019 when these rights expired.

That means that owners of domains such as were able to acquire I’m still not sold on the need or desire for a .UK extension that can easily be confused with the .CO.UK equivalent.

Nonetheless, they are in existence, and the owner of is looking to cash in. After selling for $106,769, they’re looking for $150,000 or more for the .UK equivalent.

I wonder whether the buyer of was aware of the existence of the equivalent .UK domain. If another UK company acquires, it could lead to some serious confusion between the two sites in the eyes of uninitiated consumers.

This speaks to the wider problems of trying to establish a .UK extension alongside the existing .CO.UK TLD. If you acquire one, you essentially have to acquire both, which could double your total purchase price.


2 thoughts on “After Getting $106,769 for, the Seller Wants $150,000 for”

  1. isn’t really worth anything much. The extension is barely used in the UK and not seen as desirable. It is like comparing .com with .net.

    Looks like the people have decided to brand on and have bought the for defensive reasons. They won’t buy the .uk.


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