The legal cannabis business is now a multi billion dollar machine. Since the legalization of cannabis in many US states, businesses have popped up to take advantage of interest and demand.
It seems like generic domains are being used within the cannabis industry, too. Enter Amuse, “an ecommerce cannabis delivery service reinventing the way customers order and consume cannabis,” according to their LinkedIn page.
I mentioned Amuse’s domain, Amuse.com in a blog post earlier in the year but not much was happening with the domain. Now, though, Amuse.com looks to be up and running, ready for business.
I managed to get a little bit of detail from one of the founders of Amuse about the domain. According to them, they acquired the domain Amuse.com in January 2020 for an undisclosed fee. This was an outright domain purchase, which the founders sourced on their own (without the use of a buyer broker).
Before Amuse acquired the domain, it held a for sale notice, so it should have been fairly easy to get in touch directly with the owner.
As a brand name for the cannabis industry, I love Amuse. A cute, fun, accessible name. Coupling the brand name with the acquisition of the exact match Amuse.com gives the brand some added clout that will be vital in competing in the crowded cannabis industry.