Over the last six months, I’ve reduced my social media usage significantly, but over the weekend I did see a thought-provoking tweet from NameCorp founder, Alan Dunn:
reason why I paused @domainstories and relaunching a new podcast shortly. Hats off to @andrewrosener for his interview with @michael_saylor also. This is the type of content which we need to create. Every article about the value of domains has already been written. Think bigger.
— Alan Dunn (@alangdunn) October 9, 2020
The two most important parts of that, for me, are:
- “We need more mainstream content which incorporates domains.”
- “Every article about the value of domains has already been written. Think bigger.”
The question I’m posing to the reader and myself is: how do we break the domaining echo chamber?
The domaining echo chamber has several beliefs that we reinforce on a regular basis. Domains are the greatest asset a brand could want to create a dominant online presence, domains are undervalued, why does no one else see this?
It’s very easy to reinforce these views – visiting Twitter or any domaining blog on a daily basis will help you there.
Those beliefs are amplified the more time we spend in the echo chamber, to the point where we might get frustrated with the general outside perception of a domain name. We might even ridicule those who just “don’t get it”.
To the wider population though, you go to GoDaddy and register a domain for $10 – that’s it. The slightly more initiated know that some domains have value, and perhaps they are willing to spend some money acquiring the best domain for them.
How do we break out of our domaining echo chamber to offer something valuable and transformational to a wider audience of entrepreneurs, marketers, and even the general public?
It’s easy to tell ourselves and a relatively small audience of domain investors that domain names are valuable. But how do we truly break beyond that? How do we, as Alan Dunn said, think bigger?
I’m challenging myself as a writer to think bigger, to help make a wider impact and think beyond the basic reinforcement of our echo chamber.
I’ve done that to a certain extent with my continuing partnership with Media Options, producing interviews with end-users about why they acquired high-value domains. Media Options is a perfect platform for these interviews since they engage daily with, and educate end-user buyers.
I’m always looking to do more, though. If you have any suggestions for content, stories, ideas, or a format that will produce more mainstream content that incorporates domains, I’d be very interested in a discussion.