Picture.com Sells for $225,000

According to a tweet from James Booth, the domain name Picture.com was sold for $225,000. Acquired by the Booth brothers almost exactly a year ago, Picture.com has now been resold.

The Picture.com domain was the subject of a UDRP earlier this year, which resulted in a reverse domain name hijacking verdict being brought against Picture Organic Clothing, the complainant that filed the UDRP.

In the original WIPO filing, it is revealed that brothers James and Andy Booth acquired the domain name for $110,000. The $225,000 sale represents a return on investment of $105,000, although there certainly would have been substantial costs involved in defending the Picture.com name during the UDRP.

The name was acquired by Brent Oxley, who adds Picture.com to his vast portfolio of one-word .COM domains.

If the sale is reported to DNJournal, it will be the 10th largest publicly-revealed sale of the year, replacing James Booth’s brokered sale of Free.co.uk for $205,000 from March 2020.

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