Pink.com Acquired by MarkMonitor on Behalf of L Brands

A few weeks ago, I wrote about MarkMonitor’s brokered sale of the domain Peach.com. Now, it seems that the corporate domain management company has helped one of its clients acquire another phenomenal domain: Pink.com.

Jamie Zoch first noticed that Pink.com had changed hands, tweeting:

Pink․com transfers into corporate brand protection service MarkMonitor. Wow, what a domain! The domain was registered at NameCheap prior under privacy.

— Jamie Zoch (@DotWeekly) November 5, 2020

Now, the WHOIS has updated to show that L Brands is the new registered owner of Pink.com. Who is L Brands?

L Brands, operating on LB.com, is the owner of flagship brands such as Victoria’s Secret, and Bath & Body Works. With a reported revenue of $12.9 billion in 2019, L Brands is a behemoth of the retail world, with the company listed at #248 on the Fortune 500 chart.

Why would L Brands acquire Pink.com? There is an obvious link to Victoria’s Secret.

Victoria’s Secret, the world-famous lingerie brand, has a lingerie and apparel line called Pink (stylized as PINK). According to Wikipedia, PINK targets a demographic of people between the ages of 15 and 22.

Currently, Victoria’s Secret’s PINK brand operates on VictoriasSecret.com/pink and also uses the domain VSPink.com.

Assuming that L Brands acquired Pink.com for the PINK label, we should see the brand moving away from VictoriasSecret.com/pink to Pink.com.

How much would L Brands have paid for Pink.com? It’s safe to assume that this was a significant amount, perhaps in the seven-figure range.

Direct comparisons could include Purple.com, which sold for $900,000 in 2017, and Indigo.com, which sold for a reported seven-figure fee in 2018.