Acquired by MarkMonitor on Behalf of L Brands

A few weeks ago, I wrote about MarkMonitor’s brokered sale of the domain Now, it seems that the corporate domain management company has helped one of its clients acquire another phenomenal domain:

Jamie Zoch first noticed that had changed hands, tweeting:

Now, the WHOIS has updated to show that L Brands is the new registered owner of Who is L Brands?

L Brands, operating on, is the owner of flagship brands such as Victoria’s Secret, and Bath & Body Works. With a reported revenue of $12.9 billion in 2019, L Brands is a behemoth of the retail world, with the company listed at #248 on the Fortune 500 chart.

Why would L Brands acquire There is an obvious link to Victoria’s Secret.

Victoria’s Secret, the world-famous lingerie brand, has a lingerie and apparel line called Pink (stylized as PINK). According to Wikipedia, PINK targets a demographic of people between the ages of 15 and 22.

Currently, Victoria’s Secret’s PINK brand operates on and also uses the domain

Assuming that L Brands acquired for the PINK label, we should see the brand moving away from to

How much would L Brands have paid for It’s safe to assume that this was a significant amount, perhaps in the seven-figure range.

Direct comparisons could include, which sold for $900,000 in 2017, and, which sold for a reported seven-figure fee in 2018.

The WHOIS listing, confirming L Brands is now the listed owner of, courtesy of

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