Founded in 1992, Zee Entertainment is one of India’s largest media companies. Traded on the NSE (National Stock Exchange of India), Zee is purportedly amongst the largest producers and aggregators of Hindi programming in the world.
Up until recently, Zee has been operating on ZeeTelevision.com. The company recently looks to have made a major upgrade by moving to the three-letter domain, Zee.com. The name looks to have changed WHOIS information around the end of September 2020.
Zee Entertainment was founded in 1992, so why did the company wait until now to acquire Zee.com? In an October press release, the company remarks on restructuring both it’s international and digital businesses. Perhaps Zee.com will play a key part in the future of Zee’s product offering.
For now, Zee has switched its corporate site from ZeeTelevision.com to Zee.com.
There are no available details that I can find to suggest what the sales price may have been, but an archived copy of Zee.com from September 2020 shows that Zee.com held a $700,000 “buy now” price at BrandBucket.
If Zee did acquire Zee.com for $700,000, it would rank comfortably as the third-largest sale of 2020. Would a company just press “buy now” on a domain name listing of that magnitude? In all likelihood, there would have been a negotiation, but it has been known for a BIN to be executed in this range.
After all, in 2019, Sedo sold Links.com for a €700,000 BIN price.