The Penny Hoarder, founded in 2010, quickly became a go-to personal finance website for millions of people every month. As a bootstrapped, profitable company, The Penny Hoarder also became an attractive prospect for Sykes, as the NASDAQ-listed company announced its acquisition of The Penny Hoarder’s parent company Taylor Media in December 2020 for a figure reported to be $102.5 million.
Sykes, through its subsidiary Clearlink, didn’t waste any time in securing digital assets for its new brand and has secured the acquisition of the Penny.com domain name.
According to DomainIQ, the Penny.com domain was acquired by Sykes’s Clearlink from Versimedia Inc of Connecticut, USA. Versimedia Inc has previously been the registrant of domain names such as Dinner.com.
Andrew Miller of ATM Holdings played a key part in the acquisition of Penny.com by Clearlink, with Andrew recently stating on LinkedIn:
At the time of publishing, Penny.com redirects to ThePennyHoarder.com. Was the domain name purchased as a brand protection measure, or will we see a slight rebranding with The Penny Hoarder eventually transitioning its website to Penny.com?
Clearlink is no stranger to acquiring premium domain names. In 2018, the company acquired Providers.com for $100,000, a domain that has now been turned into a Medicare insurance website.