Fruits are some of the most desirable brand names and their corresponding exact match .COM domains are even more so.
In October 2020, MarkMonitor confirmed to me that the corporate domain management company had brokered the sale of Peach.com on behalf of Sage Software Inc. Sage acquired Peach.com in 1999 when the financial software company purchased Peachtree Software.
Peach.com has been up for sale since 2018 when Jamie Zoch confirmed that the name had been put on the market.
The domain took two and a half years to sell, thanks to Sage’s lofty price expectation. I’m not aware of the asking price of the name, but DomainInvesting.com publisher Elliot Silver revealed that he had made multiple six-figure offers for the name that were declined. That suggests the asking price was higher in the six-figure range, or into the seven-figure range.
By October 2020, someone had made a suitable offer, and the name was sold. Unfortunately for the curious among us, the domain moved under WHOIS privacy protection, giving no clues as to the owner’s identity.
Now, however, we have some idea of the owner’s identity and their intentions for this peach of a domain. The domain name will be hosting a platform that allows performers to make money and interact with their fans.
It appears as though Peach.com might be targeting performers in the adult industry, judging by the image on Peach.com’s enroll page and Peach.com’s terms & conditions. That suggests Peach.com might be setting up as a platform similar to the billion dollar brand, OnlyFans.
Although WHOIS data still shows that Peach.com is under privacy protection, Peach.com’s contact page suggests that the owner of Peach.com might be Unit 4 Media Ltd, a company based in Dewsbury, England.