Andrew Rosener Reports Sale of on Twitter

NFT is an initialism I’m hearing a lot, thanks to the rise in popularity of the non-fungible token. For those unfamiliar with the term, Coindesk describes NFTs as “digital assets that represent a wide range of unique tangible and intangible items, from collectible sports cards to virtual real estate and even digital sneakers.”

According to Coindesk, no two NFTs are identical and unlike regular cryptocurrencies, NFTs cannot be directly exchanged with one another. NFTs have erupted into the public consciousness in the last few weeks, with Google Trends documenting the recent popularity:

The popularity, then, makes the exact-match .COM domain pretty valuable. This three-letter domain was acquired last September. DomainX LLC, the parent company of leading brokerage Media Options, was the buyer, according to WHOIS history.

Media Options’ CEO Andrew Rosener announced the acquisition of on Twitter.

After holding the name for around five months, and at the height of the newfound popularity of the NFT, WHOIS data shows that the domain has been sold. According to WHOIS, was acquired by Immutable Holdings Inc. The domain now holds a basic landing page.

Andrew Rosener confirmed the sale of in a tweet to Gary Vaynerchuk.

The new owner of looks to be an advocate of both NFTs and domain names. In a recent tweet, Immutable Holdings’ founder and CEO said:

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