Buyer Revealed

Recently, I published the news that the valuable domain name sold in a transaction that looks to have been facilitated by Afternic, per WHOIS information I reviewed.

As you might expect, the buyer of doesn’t have much to do with the selling of raw fish, but the buyer has a lot to do with blockchain and cryptocurrency technology. is now owned by SushiSwap, an automated market-making (AMM) decentralized exchange founded by the anonymous “Chef Nomi.”

The SushiSwap project reportedly changed ownership in September 2020 with FTX CEO Sam Bankman-Fried put in charge.

The associated Sushi coin is currently trading around $15, up from $3 at the start of 2021. The push has been driven by the interest in Sushi’s upcoming lending platform, dubbed BentoBox.

SushiSwap has been operating on the domain, as well as

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