The Sedo Sales Roundup, February Edition: Why Sold for $450,000, and More

In this edition of the Sales Roundup, I’m taking a look at a handful of domain sales facilitated by the Sedo marketplace in February. Sedo closed some significant sales this month, with three six-figure sales disclosed and countless five-figure deals.

Below, I look at five Sedo sales and explore who bought them, and why. – $450,000

The sale of will rank as one of the largest sales of 2021. As of writing, DNJournal ranks as the third-largest of this year, but the recent six- and seven-figure sales at the ROTD auction may push down. was acquired by Zag America LLC, a creative company with ventures in animation, music, and entertainment. Zag’s store, aptly named Zag Store, has 136,000 Instagram followers. The company uses several domains at the moment including and

While currently forwards to, the company may choose to replace with at some point.

Three-letter, pronounceable dot-com domain names do sell for six-figures apiece, so it’s certainly not unusual to see sell for $450,000. In the past year, for example, we’ve seen sell for $720,000 and for $131,410.

Sedo sold on behalf of TrueCar Inc., a publicly-traded automotive pricing website that owns and operates TrueCar was a brand created by Inc. in 2008, with the brands merging in 2010. – $220,000

Earlier this month, Dave Evanson announced that he closed a deal for $220,000 for the domain.

Shortly after that news broke, moved to a privacy-protected GoDaddy account, which naturally gave few clues as to the new registrant’s identity.

The domain has now updated and hosts a website. That website is a real estate lead generation service that seems to cover the whole of America.

It appears will be used to rebrand the service from AgentHire to Triple, with replacing Little is known about AgentHire, but it looks as though this venture started last year and is still in the early stages. used to be operated as a domain name registrar but the domain seems to have been dormant for almost a decade behind WHOIS privacy protection. – $117,500, the second three-letter domain on the list, sold for $117,500. Again, a six-figure fee for a three-letter domain isn’t unusual. There have been many instances of three-letter initialism .COM sales in the past few years in the six-figure range. was acquired by Preformed Line Products, and redirects to their domain. – $84,500 was acquired by 2create Ltd, a design agency based in Varna, Bulgaria, which has branched out into the creation and development of brands under the 2create umbrella.

2create Ltd operates a service called Kitchen, which provides a shared inbox service and workspace for teams and their clients.

The Kitchen service is currently hosted on, suggesting that the acquisition of is an upgrade from Kitchen’s original domain. The domain doesn’t host Kitchen’s website as of writing.

The sale of is the largest publicly-disclosed .CO domain sale of the past year, beating the previous incumbent by an impressive $26,100. – $30,000

The one-word dot-com sold for $30,000 around a week before this blog post was published. As of writing, doesn’t resolve to a website, but I have found the buyer’s identity.

I’m 99% positive that was acquired by Defendable, a new Norweigian cybersecurity company that’s currently operating on, a domain registered two days after the company purchased

The company has also registered other “Defendable” domains including:


And tens of other names, primarily new gTLDs. A brand protection masterclass from a new company?


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