In this edition of the Sales Roundup, I’m taking a look at a handful of domain sales facilitated by the Sedo marketplace in February. Sedo closed some significant sales this month, with three six-figure sales disclosed and countless five-figure deals.
Below, I look at five Sedo sales and explore who bought them, and why.
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Zag.com – $450,000
The sale of Zag.com will rank as one of the largest sales of 2021. As of writing, DNJournal ranks Zag.com as the third-largest of this year, but the recent six- and seven-figure sales at the ROTD auction may push Zag.com down.
Zag.com was acquired by Zag America LLC, a creative company with ventures in animation, music, and entertainment. Zag’s store, aptly named Zag Store, has 136,000 Instagram followers. The company uses several domains at the moment including Zag-inc.com and Zag-Store.com.
While Zag.com currently forwards to Zag-inc.com, the company may choose to replace Zag-inc.com with Zag.com at some point.
Three-letter, pronounceable dot-com domain names do sell for six-figures apiece, so it’s certainly not unusual to see Zag.com sell for $450,000. In the past year, for example, we’ve seen Nas.com sell for $720,000 and Mim.com for $131,410.
Sedo sold Zag.com on behalf of TrueCar Inc., a publicly-traded automotive pricing website that owns and operates True.com. TrueCar was a brand created by Zag.com Inc. in 2008, with the brands merging in 2010.
Triple.com – $220,000
Shortly after that news broke, Triple.com moved to a privacy-protected GoDaddy account, which naturally gave few clues as to the new registrant’s identity.
The domain has now updated and hosts a website. That website is a real estate lead generation service that seems to cover the whole of America.
It appears Triple.com will be used to rebrand the service from AgentHire to Triple, with Triple.com replacing AgentHire.com. Little is known about AgentHire, but it looks as though this venture started last year and is still in the early stages.
Triple.com used to be operated as a domain name registrar but the domain seems to have been dormant for almost a decade behind WHOIS privacy protection.
PLP.com – $117,500
PLP.com, the second three-letter domain on the list, sold for $117,500. Again, a six-figure fee for a three-letter domain isn’t unusual. There have been many instances of three-letter initialism .COM sales in the past few years in the six-figure range.
PLP.com was acquired by Preformed Line Products, and redirects to their Preformed.com domain.
Kitchen.co – $84,500
Kitchen.co was acquired by 2create Ltd, a design agency based in Varna, Bulgaria, which has branched out into the creation and development of brands under the 2create umbrella.
2create Ltd operates a service called Kitchen, which provides a shared inbox service and workspace for teams and their clients.
The Kitchen service is currently hosted on KitchenApp.io, suggesting that the acquisition of Kitchen.co is an upgrade from Kitchen’s original domain. The Kitchen.co domain doesn’t host Kitchen’s website as of writing.
The sale of Kitchen.co is the largest publicly-disclosed .CO domain sale of the past year, beating the previous incumbent Dance.co by an impressive $26,100.
Defendable.com – $30,000
The one-word dot-com Defendable.com sold for $30,000 around a week before this blog post was published. As of writing, Defendable.com doesn’t resolve to a website, but I have found the buyer’s identity.
I’m 99% positive that Defendable.com was acquired by Defendable, a new Norweigian cybersecurity company that’s currently operating on Defendable.no, a domain registered two days after the company purchased Defendable.com.
The company has also registered other “Defendable” domains including:
And tens of other names, primarily new gTLDs. A brand protection masterclass from a new company?