James Booth Sells Porn.co for $120,000

Broker and domain investor James Booth is famous for his six- and seven-figure .COM deals, but this time he’s setting the alternative TLD market alight with the $120,000 sale of Porn.co.

Acquired by Booth in November 2019 at Sedo for $22,109, Porn.co represents one of the best adult domain names in the .CO extension, a popular alternative to .COM.

This week, Booth announced that he successfully sold Porn.co for $120,000 in a deal facilitated by GoDaddy via Uniregistry and Afternic. Booth revealed the sale via Twitter:

Comparable sales include Porn.com for $9.5 million (2007), Rick Schwartz’s sale of Porno.com for $8,888,888 (2015), and Porn.net for $400,000 (2008).

As far as .CO domains go, the sale of Porn.co marks the second-largest publicly-disclosed .CO sale ever, according to NameBio. It beats the 2015 sale of 8.co for $115,000 but lags far behind Overstock’s acquisition of O.co for $350,000 in 2010.

It is the only publicly-disclosed six-figure .CO sale from the past five years, according to NameBio. The next DNJournal chart is going to have stiff competition for the top ten.

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