Social media has changed the way we do many things. We now interact differently, we now consume news and information differently, and we’re constantly engaged with the thoughts and opinions of fellow users.
With Facebook boasting roughly 2.7 billion users as of Q3 2020 and Twitter users at just over one-tenth of that figure, it’s easy to see the lure of social media for brands and businesses.
It’s possibly the easiest way to connect to your followers. Use advertising or organic methods to grow your social media audience, connect with the followers, and sell to them. Rinse and repeat.
A lot of marketing dollars are focused on social media because it gives such an easy return. In the 2020 Super Bowl, a thirty-second ad slot was estimated to cost $5.4 million. Some brands featured their domains, yet some brands such as Tide opted to show a hashtag prompting users to chat about the ad on social media, with the brand able to interact directly with those using hashtags.
That works fine until you’re de-platformed. De-platformed seems to be the buzzword of 2021 so far with Donald Trump and many others being de-platformed from Twitter, YouTube, and even Pinterest.
Thanks to decisions from social media bosses, Trump lost his ability to interact directly with his tens of millions of followers. This isn’t a politically-motivated article, it’s simply that Trump’s de-platforming is a stark reminder of the power that influencers and brands give to social media companies.
Are you prepared to be de-platformed at the touch of a button? Would your brand survive without social media?
If not, it’s time to adopt a new plan. Domain names should be centric to your digital marketing plans. Regardless of what product you sell, or how you sell it, make the domain name the center of your digital brand.
A domain name puts the control back into the hands of your brand. A domain name is an asset that you control.