Jumpstart Rebrands to Canvas – Acquires Canvas.com in Lease to Own Deal

Diversity in the workplace is something that is, rightly, being addressed en masse for the first time. The drive to be inclusive is having positive effects on those companies that adopt a more diverse workforce.

According to statistics available from McKinsey, “a 2019 analysis finds that companies in the top quartile for gender diversity on executive teams were 25 percent more likely to have above-average profitability,” with similar numbers available for ethnic and cultural diversity, with McKinsey revealing “in 2019, top-quartile companies outperformed those in the fourth one by 36 percent in profitability.”

It makes sense, then, that a recruiting platform should encourage diversity.

Founded in 2017, Adam Gefkovicz and Ben Herman created a shared talent network, known as Jumpstart, operating on Jumpstart.me

The company announced a $20 million Series B funding round that also coincided with a rebrand from Jumpstart to Canvas. The move also sees Canvas focus more intensely on diversity and inclusion, with the development of the Canvas “Diversity Recruiting Platform.”

Jumpstart’s rebrand to Canvas also sees the company move to the incredible Canvas.com domain name. In terms of digital branding, that is an enormous step up from Jumpstart.me, and cements an instant sense of trust, legitimacy, and legacy.

According to co-founder Ben Herman, the company acquired Canvas.com in a lease to own deal. The financial details for this lease to own deal are not being disclosed.

DomainIQ’s WHOIS history shows that before Canvas launched Canvas.com, the domain was owned by Roland Chemtob’s Branded Holding Group, LLC. Chemtob’s company has previously sold domain names to other startups including Chief.com and Pipe.com.

About James Iles

James Iles is a domain name industry writer and publisher of JamesNames.com. You can contact me here, or follow me on Twitter @jamesiles.

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