We quickly learned that Candy.com would become an NFT service, but now, more details have been revealed about Candy’s upcoming project.
Thanks to a Sportico article sent to me by a reader of my blog, we now know that Candy.com will host a platform focusing on virtual collectables and other NFTs. The platform’s first partner is MLB (Major League Baseball), which is giving Candy Digital exclusive rights to digital collectibles released by the league or its 30 teams.
Candy Digital is a venture created by Fanatics founder Michael Rubin, cryptocurrency investor Michael Novogratz, and entrepreneur Gary Vaynerchuk. Smartly, this trio secured the Candy.com domain name well in advance of its launch, with the buyers reportedly using the services of Saw.com‘s Amanda Waltz to help facilitate the purchase. The seller was represented by Andrew Miller.