Forms the Basis of an NFT Partnership With MLB

In March 2021, over ten years after G&J Holdings bought the name for $3 million, the domain name sold for an undisclosed fee to a company identified as Candy Digital Inc. of New York City.

We quickly learned that would become an NFT service, but now, more details have been revealed about Candy’s upcoming project.

Thanks to a Sportico article sent to me by a reader of my blog, we now know that will host a platform focusing on virtual collectables and other NFTs. The platform’s first partner is MLB (Major League Baseball), which is giving Candy Digital exclusive rights to digital collectibles released by the league or its 30 teams.

Candy Digital is a venture created by Fanatics founder Michael Rubin, cryptocurrency investor Michael Novogratz, and entrepreneur Gary Vaynerchuk. Smartly, this trio secured the domain name well in advance of its launch, with the buyers reportedly using the services of‘s Amanda Waltz to help facilitate the purchase. The seller was represented by Andrew Miller.

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