Did Facebook Pay $6 Million+ for Bulletin.com?

Facebook is reportedly entering the email newsletter space, launching a Substack competitor later this month. According to an article from Recode, shared on Twitter by Elliot Silver, Facebook is due to release a subscription newsletter service named Bulletin.

Coincidentally, Bulletin.com moved to a privacy-protected GoDaddy account in May and switched to nameservers owned by Hogan Lovells, the law firm used by Facebook to previously acquire domains such as Rooms.com.

The Hogan Lovells connection to Bulletin.com puts Facebook as a prime suspect as the buyer of the domain, but the article from Recode all but confirms Facebook’s ownership of the domain. It quotes one source familiar with the reported Bulletin.com transaction as saying that Facebook paid more than $6 million to buy Bulletin.com.

According to WHOIS history, the name was previously owned by an investment portfolio that also contains domains such as Top.com.

Historically, Facebook hasn’t been afraid to spend big bucks on a domain name. Notably, it acquired FB.com for $8.5 million in 2010.

About James Iles

James Iles is a domain name industry writer and publisher of JamesNames.com. You can contact me here, or follow me on Twitter @jamesiles.

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