SteelHouse Rebrands to MNTN and

Californian advertising software company SteelHouse has made a monumental decision to rebrand its company. SteelHouse is now known as MNTN, with the company unveiling the rebrand this week.

Founded in 2009, SteelHouse had attracted a lot of attention and funding, with Crunchbase revealing that the company has raised $64.8 million to date. Twelve years after launching, SteelHouse opted for a rebrand and so, SteelHouse has become MNTN. The company is still producing advertising software for brands, but it’s pushing forward under a new name.

In a LinkedIn post, MNTN CEO Mark Douglas noted:

With all of our growth in Connected TV, we decided it was time for a new name that matched the scale of what we’ve achieved.

Despite being called MNTN, the name is pronounced Mountain. The company has made an impactful statement by acquiring to accompany the rebrand.

Curiously, MNTN hasn’t secured too, despite it being listed for sale. has now also been acquired by MNTN. was owned by Reflex Publishing Inc., an Internet publishing firm that owns thousands of desirable domains including,, and to name just three. Of course, Reflex Publishing owns, too. The company also owned before it was acquired by audio network Clubhouse earlier this year. moved to GoDaddy in May, in a move spotted by’s publisher Elliot Silver on Twitter:

As of publishing, the domain is under WHOIS privacy protection at GoDaddy.



2 thoughts on “SteelHouse Rebrands to MNTN and”

  1. “uriously, MNTN hasn’t secured too, despite it being listed for sale.”

    People overlook the obvious time and again.


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