In March 2021, the domain Candy.com was sold for an undisclosed fee, more than a decade after the name notably sold for $3 million.
We quickly learned that Candy.com was acquired by Candy Digital and would form the basis of an NFT project. More details became known when Candy Digital’s founders, Michael Rubin, Michael Novogratz, and entrepreneur Gary Vaynerchuk publicized its new NFT deal with MLB.
Candy Digital has now started to sell NFTs, with the company is using Candy.com as the base for information on its NFT auctions. The first NFTs to be sold in partnership with MLB was a 1-of-1 NFT of Lou Gehrig’s “Luckiest Man” speech.
The auction for this NFT has now finished and it seems that the winner was Tyler Winklevoss, who paid $70,444 for the speech and a bust of Lou Gehrig. All proceeds, net of third-party administrative, minting and platform expenses, are being distributed to The Lou Gehrig Society, the Healey Center, and The ALS Association.
Interestingly, Candy Digital did not use Candy.com to host the NFT auction. Instead, the auction was hosted at Bitski, a specialist NFT platform that also hosts NFTs from the likes of WWE.