After Acquiring Mountain.com, MNTN Also Acquires MNTN.com

Californian advertising software company SteelHouse announced in early June 2021 that it was rebranding from SteelHouse to MNTN, pronounced Mountain.

The rebrand also came with a domain acquisition as the company made an investment in its future by buying Mountain.com for an undisclosed fee. The Mountain.com domain name now hosts MNTN’s corporate website, but in my original article about the acquisition, I wondered why MNTN hadn’t acquired MNTN.com, too.

That oversight has been remedied as MNTN now owns MNTN.com, with the domain redirecting to Mountain.com.

According to WHOIS history, the acquisition took place around June 22nd, 2021, with the name moving to a GoDaddy account controlled by SoCal IP Law Group LLP, the same legal firm that helped MNTN acquire Mountain.com.

Prior to this acquisition, MNTN.com was owned by a Chinese domain investor and the name held a “for sale” page. By owning MNTN.com and Mountain.com, MNTN truly controls its online branding.

About James Iles

James Iles is a domain name industry writer and publisher of JamesNames.com. You can contact me here, or follow me on Twitter @jamesiles.

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