Brandforce, a “brands as a service” marketplace that runs on Efty’s marketplace technology, has announced a blockbuster sale via Instagram.
According to the post, Brandforce sold Floor.com for $3,144,000 in a deal that, if charted by DNJournal, will see it enter as the third-largest sale of the year so far. It would enter the charts behind the $3.3 million sale of Hippo.com and the $3.15 million sale of Christmas.com.
Navigating to Floor.com now displays a Shopify store selling rugs, but will that be its ultimate use? Given the fact that “floor” is synonymous with cryptocurrency and NFTs, both industries with plenty of money floating around, I’m surprised that Floor.com hasn’t ended up as the basis for a cryptocurrency or NFT project. Perhaps it will.
The sale of Floor.com was completed internally by co-founder & VP Louis Pickthall and Senior Broker Stephen Byrne. It was also a company owned name, part of Brandforce’s house portfolio.