Brandforce Reports the Sale of Floor.com for $3,144,000

Brandforce, a “brands as a service” marketplace that runs on Efty’s marketplace technology, has announced a blockbuster sale via Instagram.

According to the post, Brandforce sold Floor.com for $3,144,000 in a deal that, if charted by DNJournal, will see it enter as the third-largest sale of the year so far. It would enter the charts behind the $3.3 million sale of Hippo.com and the $3.15 million sale of Christmas.com.

A screenshot of Brandforce’s Instagram post

Navigating to Floor.com now displays a Shopify store selling rugs, but will that be its ultimate use? Given the fact that “floor” is synonymous with cryptocurrency and NFTs, both industries with plenty of money floating around, I’m surprised that Floor.com hasn’t ended up as the basis for a cryptocurrency or NFT project. Perhaps it will.

Despite selling Floor.com, Brandforce still holds a phenomenal number of premium domain names on its marketplace, which, according to Similarweb, attracts over 500,000 visitors per month.

The sale of Floor.com was completed internally by co-founder & VP Louis Pickthall and Senior Broker Stephen Byrne. It was also a company owned name, part of Brandforce’s house portfolio.

About James Iles

James Iles is a domain name industry writer and publisher of JamesNames.com. You can contact me here, or follow me on Twitter @jamesiles.

4 thoughts on “Brandforce Reports the Sale of Floor.com for $3,144,000”

  1. Would you have sold for that?

    “The global flooring market size was valued at USD 388.24 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.1% from 2021 to 2028. Increasing government spending on infrastructural development is expected to play an important role in augmenting the demand for flooring.”

    “US Numbers: FCNews’ exclusive research reveals total 2019 flooring sales topped out at $23.07 billion and 19.07 billion square feet.Jun 30, 2020”

    Reply
    • Who cares about the “global flooring market”.

      It is a very high price for the name and was probably bought by a NFT company. Shopify site will be replaced soon enough.

      Reply
  2. have you seen the price of a new floor? Great sale, but right there at the industry’s price for it. Congratulations to the buyer and seller. ty.

    Reply

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