Did Social Blue Pay $110,000 for Leads.io?

With lead generation being so valuable for businesses, it’s no surprise that hundreds of platforms exist to make life easier for marketers and company owners. One such company is the Netherlands’ Social Blue, a team of 150 people working in 9 different companies to generate 7.5 million leads per year for its 250 clients.

Social Blue has recently made a remarkable domain purchase, acquiring Leads.io. NameBio reports that the equivalent .com, Leads.com, sold at a NamesCon auction in 2019 for $435,000, but did Leads.io sell for $110,000?

According to DomainIQ’s WHOIS history, Leads.io transitioned from a privacy-protected NameCheap account to an account controlled by marketplace Sedo, before transferring to the possession of buyer Social Blue.

While the domain sale looks to have been closed by Sedo, Leads.io was being marketed by brandable marketplace Squadhelp. A 2020 announcement suggests that Squadhelp and Sedo have a partnership to promote Squadhelp-listed domain names.

According to a public Squadhelp listing for Leads.io, the name held a $110,000 price tag. With Squadhelp typically being a “buy now” marketplace without an obvious means of making an offer on most domains, does that suggest that Leads.io sold for $110,000?

Squadhelp, in line with its policy, declined to confirm the sales price. A request for information from the buyer hasn’t been responded to as of publishing.

Regardless of the price, Social Blue’s acquisition of Leads.io is notable. Will the domain be part of an overall company rebrand, or will it become the foundation of a lead generation platform?

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