Short-form video startup Firework has made a significant investment in its digital brand by upgrading from Firework.tv to Firework.com.
Founded in 2017, Firework describes itself as one of the fastest-growing interactive video platforms. The technology that Firework has developed is being offered to businesses to host live streaming events or short on-site videos.
The Californian startup has sparked interest from both clients and investors, resulting in a total of $119.3 million in funding to date, including a $55 million Series A funding round that was announced in March 2021.
While Firework owns domain names such as Firework.tv, FireworkTV.com, and FW.tv, it has opted to use some of its funding to upgrade to Firework.com.
The acquisition was first spotted by domain researcher Jamie Zoch, who noted:
Premium domain name Firework․com has transferred to Amazon's registrar under privacy. The domain has likely sold and the potential buyers would be upgrading from FireworkTV․com/Firework․tv (they also use Amazon's registrar) as they have raised $119M to date.
— Jamie Zoch (@DotWeekly) August 26, 2021
Firework.com has now started forwarding to Firework.tv, confirming that Firework was the buyer. As with many company domain upgrades, Firework will likely switch from using Firework.tv to Firework.com at some point in the future.
The domain was previously owned by an individual from the UK, who may have been the domain’s original registrant from 1997.