The Sedo Sales Roundup, September Edition: for $160,000, and More…

In this edition of the Sedo Sales Roundup, I look at five domains that sold at Sedo within the last month, finding out who bought the names and why. This month, the names include,, and – $160,000

The sale of for $160,000 leads the Sedo charts this month. It was another sale closed by lead broker Dave Evanson, following other Evanson deals this year including for $2 million, and for $450,000.

Four-letter .com words are rare assets that often command high prices. In 2021 so far, has sold for $1.15 million, for $542,500, and for $550,000. and sold for $138,000 and $74,750 respectively, too.

Judging by those sales prices, the $160,000 paid for seems to be around the average that you may expect to get for such a domain in this market.

The domain is currently under WHOIS privacy protection at GoDaddy, but before the name became protected, I noticed that the new registrant was Empire Funding of New York. I can find little information about Empire Funding, but the company would likely have acquired with either a specific project in mind or for a future project. – $75,000’s $75,000 sales price sees it enter NameBio’s charts as the second-largest .ae sale in history, behind’s $95,000 price. Although, there isn’t a vast amount of data available for the .ae extension in the aftermarket. As of writing, NameBio lists just 58 sales.

The .ae extension is the ccTLD for the United Arab Emirates, which includes the vastly rich cities of Dubai and Abu Dhabi. was acquired by the UAE’s Nation Brand, a government initiative, from what I can tell.

As you might expect, is now being used to exhibit the UAE to potential investors, companies, and innovators that may be looking to move businesses to the Emirates. A smart investment in a domain that is perfect for the project. – $70,000 was sold by the original owner of the domain, who registered it back in 1995. Given the trend for collecting NFTs, I thought that may have been sold to an NFT project.

However, it looks as though the name was acquired by Collecting Cars, a global online auction platform for cars and automobilia. Founded in 2018, Collecting Cars is a London-based company with a sizable following and a wide array of valuable sports cars listed on its website.

Perhaps Collecting Cars is planning on branching out towards other industries and niches, expanding beyond cars. is a suitable brand name for a car-based business, but it is naturally limiting. Owning allows the company freedom to expand beyond cars.

As of writing, redirects to – $60,000

Deity is defined as “a god or goddess,” and while it is a word with obvious religious connotations, it seems Deity makes for a decent brand name, too. LinkedIn lists 65 companies using the Deity name, for example.

A $60,000 price tag for, then, seems reasonable as an end-user purchase. Who bought the name?

As of writing, resolves to a parked page, but WHOIS suggests that the name was acquired by Salvare B.V., a Dutch company founded by Roland Bastiaansen.

My research shows that is a domain upgrade. Bastiaansen is the co-founder and CEO of Deity, a research and development company working in e-commerce. The company currently operates on, but with in its possession now, expect to see the company transition from to – $59,000 at $59,000 represents another domain name upgrade. In this case, the company that purchased Homesome is, obviously, named Homesome. Founded in 2014, the company used to be known as the tricky-to-spell Phontabulous before switching to Homesome.

Homesome existed on before acquiring for $59,000. The company, which helps supermarkets to build thriving online businesses, has already moved its website and assets over to

The purchase of comes a year after the company raised $6.7 million in Series A funding.

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