British home decor brand Lick has an ambitious strategy to make the world of decorating cooler. As the likes of Purple and Casper did with mattresses, Lick is attempting to offer new, stylish products to a millennial audience of homeowners.
Founded in 2019, Lick has built a loyal community of buyers that expanded to almost 150,000 in its first year, and likely sits at a far higher number now.
Lick has been a hit with the venture capital community too, having raised $28 million of funding including a $23 million Series A round that was announced in June 2021.
First spotted by Jamie Zoch on Twitter, he suggested that Lick was the buyer, but it was unclear at the time:
Premium domain name Lick․com has transferred to GoDaddy and displays Registrant Country: GB in whois, using Amazon Name Servers and using Google Mx. All very similar to UK https://t.co/pwEyuoDC0L who uses GoDaddy, AWS and Google mx… I'm thinking they may have upgraded domains?
— JamiΞ Zoch (@DotWeekly) August 31, 2021
Now, though, Lick has officially transitioned from LickHome.com to Lick.com, switching its website and associated assets to its new domain. The company is also actively promoting Lick.com via its social media channels. Smartly, it operates the @Lick Instagram account, where it has a sizable following of over 232,000.