Newly Founded Treat Upgrades from

After being restricted on travel for so long, tours at home and abroad are likely to be close to the top of many lists as the world begins to function again.

Some startups have either been formed or have pivoted in anticipation of the increased interest in travel.

One such company is Treat, formed earlier in 2021.

This new startup is a travel, health, and wellness brand that will operate via a website, mobile app, and airport wellness centers.

Treat started out on, but it seems the brand performed an early, major upgrade.

Treat now operates on

According to WHOIS history, was previously registered to Shutterfly LLC, a multi-billion dollar photography products company.

Shutterfly used to offer a scheduling and reminder service for its greeting cards back in 2012.

The movement of the domain was first spotted by Elliot Silver on Twitter:

As of publishing, the domain name is under WHOIS privacy protection at GoDaddy, but Treat has started to use the domain name, switching over from its previous name,

A smart upgrade early in the company’s life.

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