Ever since apps became commonplace, there have been company founders that have balked at premium domains, often wondering why an app-based business would need to invest in a premium domain.
However, we’ve seen more and more startups establishing a premium web presence in conjunction with an app.
The latest company that I’ve spotted is Noun, a global location-aware platform that connects users with people and places nearby. Noun, based in California, is operating on Noun.com. On November 1st, it released Noun for iOS to the public.
Noun has gone above and beyond simply acquiring a premium .com, though. The company has also acquired the likes of Noun.io, Noun.ai, and Noun.biz in what is likely to be a brand protection move.
It’s unclear how long Noun has owned Noun.com. WHOIS history shows that Noun became the registrant of Noun.com around October 6th 2021. It’s possible, though, that the company’s founder owned the name since mid-2018. A request for information wasn’t responded to.
Regardless of when Noun acquired Noun.com, the domain delivers an impactful statement for a company launching a new product.