The world’s largest airline (according to Wikipedia, anyway) has acquired an ultra-premium .com domain name.
Despite owning and operating AA.com, American Airlines has recently completed the acquisition of another valuable domain, American.com.
Up until December 2021, Archive.org suggests that the domain was in the hands of the American Enterprise Institute, a think tank that researches government, politics, economics, and social welfare. Archive.org shows that earlier in 2021, American.com was redirecting visitors to AEI’s “Return to Learn” website.
Before that, American.com housed an online magazine called The American, published by the American Enterprise Institute.
WHOIS data shows that American.com moved from corporate registrar MarkMonitor to another corporate registrar CSC and immediately displayed American Airlines as the registrant. CSC is the registrar of choice for American Airlines.
Was it a smart move by American Airlines to acquire American.com? Yes, I think so. Despite owning AA.com, the term “American” is routinely used when referring to American Airlines. It’s also emblazoned along every plane in the company’s fleet. Even as a brand protection move, acquiring American.com makes perfect sense.