DNJournal Top 100: $54,542,375 in 2021. Is That a Record?

Anyone following the domain industry in 2021 will have noticed the mammoth sales figures that have been achieved this year. DNJournal has done an excellent job of compiling the top 100 sales of this year, but how do this year’s figures compare with previous years?

To find out, I went back through five years’ worth of DNJournal’s sales data, measuring the top 100 sales chart for each year from 2017 to 2021. Below is the data I have compiled. Was 2021 a record-breaking year?

 

Total Sales Figures

The total dollar value of the domains in DNJournal’s top 100 list.

2021 – $54,542,375

2020 – $17,343,108

2019 – $62,075,948*

2018 – $28,751,526

2017 – $31,334,601

 

Mean Average Sale

2021 – $545,424

2020 – $168,380

2019 – $620,759

2018 – $284,669

2017 – $292,847

 

Median Average Sale

2021 – $275,000

2020 – $100,000

2019 – $105,000

2018 – $150,000

2017 – $102,000

 

$1 Million+ Sales

Total sales listed at $1 million or more

2021 – 14

2020 – 2

2019 – 6

2018 – 3

2017 – 3

 

$100,000-$999,999 Sales

Total sales listed between $100,000 and $999,999

2021 – 86

2020 – 54

2019 – 51

2018 – 77

2017 – 59

 

Sales Up to $99,999

Total sales listed up to $99,999

2021 – 0

2020 – 47

2019 – 43

2018 – 21

2017 – 41

 

Highest & Lowest Sales

Year Highest Sale Lowest Sale
2021 Hippo.com ($3,300,000)
VeteransDay.com ($112,000)
2020 Wise.com ($2,000,000)
ThaiCasino.com ($60,000)
2019 Voice.com ($30,000,000)
Adika.com ($59,999)
2018 Ice.com ($3.5 million)
Publica.com ($75,000)
2017 Fly.com ($2,890,000) 16.net ($60,000)

 

*2019’s sales data includes the $30 million Voice.com sale

2021’s sales cover January 1st to December 23rd

About James Iles

James Iles is a domain name industry writer and publisher of JamesNames.com. You can contact me here, or follow me on Twitter @jamesiles.

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