Anyone following the domain industry in 2021 will have noticed the mammoth sales figures that have been achieved this year. DNJournal has done an excellent job of compiling the top 100 sales of this year, but how do this year’s figures compare with previous years?
To find out, I went back through five years’ worth of DNJournal’s sales data, measuring the top 100 sales chart for each year from 2017 to 2021. Below is the data I have compiled. Was 2021 a record-breaking year?
Total Sales Figures
The total dollar value of the domains in DNJournal’s top 100 list.
2021 – $54,542,375
2020 – $17,343,108
2019 – $62,075,948*
2018 – $28,751,526
2017 – $31,334,601
Mean Average Sale
2021 – $545,424
2020 – $168,380
2019 – $620,759
2018 – $284,669
2017 – $292,847
Median Average Sale
2021 – $275,000
2020 – $100,000
2019 – $105,000
2018 – $150,000
2017 – $102,000
$1 Million+ Sales
Total sales listed at $1 million or more
2021 – 14
2020 – 2
2019 – 6
2018 – 3
2017 – 3
$100,000-$999,999 Sales
Total sales listed between $100,000 and $999,999
2021 – 86
2020 – 54
2019 – 51
2018 – 77
2017 – 59
Sales Up to $99,999
Total sales listed up to $99,999
2021 – 0
2020 – 47
2019 – 43
2018 – 21
2017 – 41
Highest & Lowest Sales
| Year | Highest Sale | Lowest Sale |
| 2021 | Hippo.com ($3,300,000) |
VeteransDay.com ($112,000)
|
| 2020 | Wise.com ($2,000,000) |
ThaiCasino.com ($60,000)
|
| 2019 | Voice.com ($30,000,000) |
Adika.com ($59,999)
|
| 2018 | Ice.com ($3.5 million) |
Publica.com ($75,000)
|
| 2017 | Fly.com ($2,890,000) | 16.net ($60,000) |
*2019’s sales data includes the $30 million Voice.com sale
2021’s sales cover January 1st to December 23rd