A financial company called Increase has launched a private beta almost a year after acquiring Increase.com.
WHOIS history suggests that Increase acquired Increase.com around the beginning of 2021, with the domain moving from GoDaddy to Google Domains under WHOIS privacy protection. Several years ago, Increase.com looks to have been home to an investment platform. The @Increase Twitter handle currently displays tweets from that investment platform.
Now, though, Increase.com is in the hands of a company that provides “end-to-end banking technology,” dubbed as banking for developers. Until recently, Increase.com resolved to a private log-in page, but Increase has just opened a private beta platform.
We know little about Increase as of publishing, but research suggests that several early hires are ex-Stripe employees.
There are many examples of financial service product providers purchasing premium domain names early in their lifecycles. Embed.com, Titan.com, and Mercury.com are three I can think of immediately. Now, Increase.com joins those ranks. A smart early acquisition.