A recent annual report filed with the SEC by Exodus reveals that it has further invested in its digital asset arsenal.
Page F-20 of Exodus’ filing notes:
The Company purchased the Exodus Instagram handle during the third quarter of 2021 for $0.1 million.
The Instagram handle isn’t mentioned explicitly, but it’s likely to be the @Exodus Instagram handle. The buying and selling of social media handles is something that happens, but it does come with risks. Twitter, for example, threatens to permanently suspend any username that has been purchased.
Instagram’s terms of service also ban the purchase and sale of a username:
You can’t sell, licence or purchase any account or data obtained from us or our Service.
This includes attempts to buy, sell or transfer any aspect of your account (including your username)
It’s surprising to see Exodus unequivocally and publicly reveal that it bought an Instagram username for $100,000.