In 2021, investor Eric Borgos acquired Yachts.com for $350,000 in a move that many Redditors labeled as “crazy” and “reckless.”
Borgos explained why he acquired the domain in a lengthy post on his blog.
A year on from the purchase, Borgos sold the domain for $600,000 in a deal brokered by Andrew Miller and Sedo’s Frank Tillmanns.
The $250,000 profit inside a year shows that even if a business fails on a premium domain, you still have that domain as an asset.
After the $600,000 sale closed, Yachts.com moved to a privacy-protected GoDaddy account. Now, the domain has updated to show which company acquired the domain.
Based on the website now hosted at Yachts.com, the buyer was Sieckmann Yachts, a German yacht company founded by brothers Torsten and Oliver Sieckmann. The company sells pre-owned yachts and offers a couple of other services, too.
Yachts.com looks to be an upgrade from the company’s Sieckmann-yachts.de domain.