Microsoft Secured for Video Discussion Service

Tech giant Microsoft has secured another one-word, premium domain to add to a portfolio that is stuffed full of domains, including,, and

In 2018, Microsoft acquired education startup Flipgrid for an undisclosed fee. Flipgrid, according to CNBC, provided an app that let students record and share videos on specific topics with their classmates.

Under Microsoft’s guidance, Flipgrid broadened its horizons beyond education to offer anyone the ability to share videos and build communities.

At the end of June 2022, Flipgrid announced a rebrand. The company had dropped the “grid” to become Flip. While the company boasted about a new name, a new logo, and a new mascot, domain consultant and researcher Jamie Zoch noticed that the company had quietly secured

The domain was previously owned by Advance Magazine Group, which itself acquired in 2017 for $300,000 in a deal brokered by Kate Buckley’s Buckley Media Group.

According to Whois, the domain may have changed hands in May 2022, around a month before Flipgrid rebranded, when’s nameservers switched to point towards Microsoft’s Azure DNS service.

The majority of Microsoft’s domain portfolio is registered with MarkMonitor, but remains at rival corporate registrar CSC. It’s unknown why the domain hasn’t moved to Microsoft’s MarkMonitor account or even to the Com Laude registrar account that houses the domain.

Nonetheless, Flipgrid has rebranded to Flip and smartly switched to prior to the rebrand.


1 thought on “Microsoft Secured for Video Discussion Service”

  1. Since 2020, there has been an awakening amongst end users to the true value of dot-Com EMD brand names unlike before 2020.

    Corps and startups have an infusion of digital marketing focused decision makers less hesitant to purchase needed domains as soon as it is feasible.


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