Super.com Rebrands to SuperGG.com


In 2018, Super.com became the highest selling domain name in marketplace NameJet’s history, with bidding reaching $1.2 million on this ultra-premium domain.

The name was acquired by Oleg Sambikin, an entrepreneur who formed a British company created specifically to house a funding and publishing platform for gaming, naturally hosted on the Super.com domain name.

On August 18, 2022, however, Super.com announced a slight rebrand. Gone is the $1.2 million Super.com domain name, and in its place is SuperGG.com. In a press release, the company says,

We have been all about games, and it makes sense to us that our commitment to games should be solidified in the name we are known by. Our mission is to help our partners create not just good games, but nothing short of Super Good Games. As such, we are now SuperGG.com.

According to the press release, the company’s platform will switch from Super.com to SuperGG.com in the near future.

Does the rebrand indicate that Super.com has been sold? This is a distinct possibility, and it wouldn’t be the first time that a business has chosen to cash in a valuable domain name. Just this year, accounting company Root Advisors switched from Root.com to RootAdvisors.com in the wake of the purchase of Root.com by Root Insurance. More recently, Fetch Delivery moved from Fetch.com to FetchDelivery.com after Fetch Rewards secured Fetch.com.

Thanks to @Dommunity on Twitter for the tip.

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