Rebrands to

In 2018, became the highest selling domain name in marketplace NameJet’s history, with bidding reaching $1.2 million on this ultra-premium domain.

The name was acquired by Oleg Sambikin, an entrepreneur who formed a British company created specifically to house a funding and publishing platform for gaming, naturally hosted on the domain name.

On August 18, 2022, however, announced a slight rebrand. Gone is the $1.2 million domain name, and in its place is In a press release, the company says,

We have been all about games, and it makes sense to us that our commitment to games should be solidified in the name we are known by. Our mission is to help our partners create not just good games, but nothing short of Super Good Games. As such, we are now

According to the press release, the company’s platform will switch from to in the near future.

Does the rebrand indicate that has been sold? This is a distinct possibility, and it wouldn’t be the first time that a business has chosen to cash in a valuable domain name. Just this year, accounting company Root Advisors switched from to in the wake of the purchase of by Root Insurance. More recently, Fetch Delivery moved from to after Fetch Rewards secured

Thanks to @Dommunity on Twitter for the tip.

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