The buyer’s identity was only revealed in August 2022 when a website appeared on Achieve.com promoting what looked to be a new brand called Achieve, created by the founders of Freedom Financial Network, a holding company for notable brands such as Bills.com.
Freedom Financial Network has gone further than I thought with its new brand and domain name.
According to a September 2022 press release, Freedom Financial Network has rebranded itself as Achieve. The new brand, plus the Achieve.com domain name, has been featured on the NASDAQ building in New York.
The succinct, single-word brand is a stark difference from the Freedom Financial Network brand that the company is leaving behind and shows the current trend towards short, generic, versatile brand names that are so in demand, especially among digital businesses.
Achieve still continues to operate Bills.com as a separate entity, a popular financial services brand that has been in operation since 2005.
Thanks to Tim Hargis for the tip.