This startup founder advises you to buy a premium domain upfront


Ankur Nagpal, the founder and CEO of Teachable, penned a series of tweets offering an insight to what he would do differently the next time he launches a startup.

Among snippets such as spending as little as possible on traditional paid marketing and hiring a good corporate counsel, Nagpal mentions buying a premium domain name.

Nagpal’s company, Teachable, first launched in 2013 as Fedora, rebranded to Teachable in 2015 after raising $3 million in seed funding between 2014 and 2015.

According to a post by Mike Cyger on DNAcademy.com, Teachable acquired Teachable.com for around $25,000. Was it worth it?

According to this tweet, yes! The rebranding and acquisition of Teachable.com led to the company’s conversion rate dramatically increasing.

In the years following the rebrand, Teachable raised a further $10 million in funding, and in 2020, the company was acquired by Brazilian online education company Hotmart for a reported $250 million.

In Nagpal’s words, “it’s totally worth spending $20-50k to get a badass domain that makes everyone take you seriously.” How would the company have progressed under UseFedora.com?

As I wrote on DomainNameWire this week, Nagpal has followed his own advice with the launch of his new startup, Ocho, running on Ocho.com.

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