The major driving force of the domain name market is end-user interest. Without end-user purchases, there wouldn’t be a domain name industry as we know it.
Therefore, educating as many founders, CEOs, and entrepreneurs on the benefits of a good domain name is something that all domain investors can profit from.
A resource that you may want to share with end users you encounter is the vast number of interviews I’ve performed with end-users.
More specifically, these are interviews I’ve performed with CEOs, founders, and entrepreneurs that have acquired valuable one-word .com domains for their businesses. However, these interviews aren’t purely designed for investors selling one-word .com domains.
The sentiments and general information about the benefits of acquiring a better domain name can apply to any end-user looking to acquire a premium domain.
Some interviews appear at NamePros, but most recently, I’ve been working with Media Options to produce a series called “On the Record,” chatting with end-user buyers. Some of my favorite interviews include:
- The story of Extend.com
- Olive’s switch to Olive.com prior to its IPO
- How a Web 3.0 company acquired Salad.com
- The story behind NRSNG’s $950,000 acquisition of Nursing.com
These, and all of the other interviews I’ve performed, can act as valuable resources during domain negotiations as real-life case studies showcasing the benefits of a great domain name.
Elsewhere, there are valuable end-user interviews on the DomainSherpa network (including an Off the Market Forever episode with Charlie Bullock of Scan.com), and Andrew Allemann of DomainNameWire has hosted dozens of end-user buyers on his podcast, including a chat with the CEO of Gravity Forms, which acquired Gravity.com earlier this year.