Life happens and sometimes, we need liquidity from our investments. Unfortunately, most domain names aren’t typically liquid. But, if you do need to sell your domains quickly, what can you do? Here are a few suggestions that might help to produce some quick cash from your domain names. As always, though, it depends on the quality of your domain names. A low-quality domain will be difficult to sell.
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Lower Your Prices
Adding your domain name to marketplaces such as Sedo or Afternic can bring more attention to your domains. Having “buy now” prices for your names can encourage impulsive purchases, too. One of the first things to consider when looking to sell your domain names quickly is to lower your pricing on all marketplaces. This may be enough to persuade anyone watching the domain name to buy it.
DNWE
DNWE, the Domain Name Wholesale Exchange, is a domain investor marketplace that aims to provide liquidity for domain names. The marketplace costs $14.99/month or $149/year to access but can offer wholesale liquidity. Many investors have had success selling domain names quickly through the platform. A similar liquidity platform can be found at Epik’s NameLiquidate.
NamePros
NamePros is another option for wholesale liquidity. The forum offers a marketplace section where domain investors can list names at a “buy now” price, or in an auction-style listing. For both NamePros and DNWE, realistic domain pricing is necessary. These are both wholesale marketplaces, where other domain investors will be looking to buy up inventory.
Outbound
Does your name have end-user appeal? Would a company realistically benefit from owning your domain name? Try pitching it to them. Careful, responsible, and selective outbound marketing on the right kind of domain name can produce a sale. Proactively selling your domain name via outbound marketing can procure sales far quicker than if you wait for an end-user to approach you. While you may compromise on your ideal price during outbound marketing, it can nonetheless provide liquidity for the right domain name.
Financing
If you own a valuable domain name, you could get money by putting your domain name(s) up as collateral in return for a lump sum of money. Domain Capital, a leading domain financing company, can work with domain name owners who need working capital and are willing to put domains up as collateral.
Low starting point, no reserve auctions (Dropcatch, GoDaddy, NameJet, Sedo).
Engage a broker, make sure to price at wholesale level