Real estate is possibly one of the most competitive markets to enter as a new listings website. With the likes of Zillow, Trulia, and Realtor dominating the digital landscape, it can be difficult for new players to cut into market share.
What could make a difference to a new real estate venture is a great domain name, or more accurately, an entire network of them.
Enter Realty.com, a real estate venture with over 900,000 listings from various MLS streams, the site has a good base to compete with those mainstream companies, thanks in part to its domain names.
Building on Realty.com, an ultra-premium domain, is a great start. This venture, however, has gone further than that. Partnering with domain investor Brent Oxley, the company is using a variety of iconic geographic domain names.
These are state domains such as Texas.com, NorthDakota.com, and Arizona.com. With a combined acquisition cost into the 7 figure range, the domains in use are expected to attract significant attention from consumers.
Realty.com is using the power of generic geo domain names in order to make a statement in both local and state-wide markets. While the project is still in its early stages, Realty.com manages to attract upwards of 530,000 visitors each month, according to SimilarWeb.
Factor in the premium geo domains in use, and the Realty.com network as a whole likely receives far more than the 530,000 figure mentioned above.
This is a unique ploy within the real estate space. Zillow, Trulia, and Realtor do not operate geo domains that could compare with the gravitas and importance of Realty.com’s network.