Recently, I came across the Coverage.com domain name and started researching the company behind the business based on the domain; Red Ventures.
Red Ventures, an American media company, owns and operates famous brands such as Lonely Planet, CNET, and ZDNet. Its network, which reaches more than 750 million readers per month, also includes some prime domain names that have been developed into brands.
These include Confused.com, Reviews.com, Money.co.uk, and the ultra-premium CreditCards.com, a domain that previously sold for $2.75 million in 2004.
Red Ventures added Coverage.com to its portfolio in late 2019, according to Whois history, and promptly built out an insurance comparison and educational site. An Archive.org listing from 2019 shows Coverage.com had a $2.5 million asking price.
Brokerage company MediaOptions confirmed it facilitated the sale of Coverage.com, but declined to comment further.