Web3 Platform Ego Launched on Ego.com

Cryptocurrency, NFT, and other Web3 businesses have been major buyers of valuable domain names in the past couple of years. Despite a downturn in Web3 digital asset markets, startups are still keen to build projects on premium domains.

In this instance, a platform called Ego has launched using the Ego.com domain name.

According to a Medium post introducing the brand earlier this year, Ego is “is harnessing the power of Non-Fungible Token (NFT) technology to bring about the ‘Digital Renaissance.’”

Built on the Cardano blockchain using the Plutus smart contract, Ego is developing an NFT marketplace with minting and staking capabilities.

The Ego.com domain name was listed for sale with brokerage company NewReach in 2021 and looks to have been secured by the Web3 brand between late 2021 and mid-2022.

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